My friends over at Beattie + Dane worked on this hilarious campaign for Al Munayes Tea called “Bou Salem”. He’s a funny character that is pretending to run for a seat in the upcoming parliament elections. There are two videos out so far, the one on top is the first video that was released in which the character Bou Salem was introduced for the first time. The one below was the second video and is of Bou Salem day dreaming while drinking his tea which made me laugh out loud when I first watched it. Kinda makes me miss not working in advertising anymore.
In summary, they’re all terrible with most being so bad I couldn’t even watch them all the way through. The only one that stuck out for me was the commercial above and most because it was a bit weird (and it wasn’t a musical). As of now I’ve collected 32 of this years Ramadan commercials and put them up on a YouTube playlist. I wouldn’t recommend it but in case you’re interested in watching some of them, just click [Here]
With all the creative agencies available in Dubai, the Dubai based telecom operator Etisalat ended up going with a Kuwaiti one called Caviar for their latest series of commercials called “No More Drama”. You’ve probably seen some of Caviars work since they’ve done most of the NBK Ramadan commercials as well as a few old MTC (now called Zain) ones. Personally I didn’t like these Etisalat commercials but I still think its impressive how they were able to beat Dubai agencies to get this project. The video above is one of three “No More Drama” commercials, the other two are linked below.
Last month an ebook containing 1,001 vintage ads from old Kuwaiti newspapers was released by the Dawood Treasury. The ads are grouped into categories to make it easier to navigate but sadly the whole ebook is only available as an Adobe Flash based flip book. It’s difficult to navigate, it’s slow, it spends forever loading and there is no way you could download it to view it later on your iPad or laptop. It sucks that they went through all that effort to create this ebook but then to make it so inaccessible. In any case check it out [Here]
A reader was watching a Lexus car concept video and noticed something peculiar. The last scene of the video shows the concept car driving off into a futuristic city but on closer inspection, the city features buildings from Kuwait. If you enlarge the video full screen and look carefully you can spot Al Hamra Tower, Arraya Tower 1, Arraya Tower 2 and KIPCO Tower (there might be more). So it kinda looks like Kuwait City in the future, check out the video [Here]
A friend sent me the new Kuwait Airways commercial and I couldn’t stop laughing once I watched it. Basically what I got from the commercial is that a guy purchased a business class ticket for himself and his wife (I am assuming she’s his wife). Once they board the plane, the guy finds an old man sitting in his seat. The guy insults the old man and then goes and sits in economy because I guess the flight attendants couldn’t sort out the problem (it’s Kuwait Airways after all). The guy then negotiates his way to another economy seat and then lies his way back into a business class seat and forces a business class passenger to go back into economy. Finally after all the hustling the old man who was sitting in his seat decides to get up and give him back his seat. I guess the new revamped Kuwait Airways is just like the old Kuwait Airways… a mess. Check out the commercial above. [YouTube]
I have to say, putting this list together was a painful experience. If I have to listen to one more commercial breakout into a musical I’m going to puke on someone. I would say 99% of the commercials below are just horrible and I wouldn’t recommend watching them. The only two that actually stuck out for me were from Zain, one is called “The Open Minded Girl” which I’ve embedded above while the other is called “The Golfer“. Here are all the Ramadan commercials so far for 2015:
The largest marina in Kuwait is opening on April 16th at Sabah Al-Ahmad Sea City. The marina can hold 410 boats and the video above is a cheese commercial for it. The last scene where the group on the yacht cheer with water bottles is priceless. [YouTube]
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