Back from the KAAA

Posted by Mark

KAAA

Just got back from the Kuwait Advertising Arab Awards, it was better then last years event but it was still extremely poor. The way the categories were divided and the way the ads were nominated didn’t make any sense. Our agency submitted work to some categories for example but during tonights event those categories didn’t exist. I heard the same feedback from other agencies who participated, everyone was just confused to what the hell was going on. The actual presentation of the awards was also a mess, they couldn’t get the TV commercials playing right (how hard is it to press play and pause) and the woman announcer had the most cheesiest one liners. The event was also supposed to start at 7PM according to our tickets (which had a major mistake btw), but according to their website the event was supposed to start at 7:30PM but in reality the event actually started at 8. There were also less agencies participating this year probably because after last years fiasco no one wanted to be involved with the KAAA.

On a positive note the stage looked good, BUT it was a near copy of the KREA awards. Compare the picture above to the picture [Here]. Notice the starry backdrop?

Anyway my agency ended up collecting the most awards (I think), with a total of 12 bronze, silver and gold trophy’s but it really doesn’t mean much since the KAAA doesn’t have any credibility internationally. One of my favorite TV commercials ever which was created by our Beirut office won a Gold in the food category. The version of the ad they played wasn’t the one I liked though, it has a different soundtrack and editing so I figured I would share with everyone the version I like which I uploaded to YouTube a while back. The commercial was for the product Zwan, if you haven’t checked it out you can by clicking [Here]. And thats it basically, I got to see a lot of old friends and I got to wear a suit so everything else didn’t matter much. Hopefully next year I won’t go.

update: here is another review of the event [Link]

update2: Just found out that they canceled one of our categories because we were the only ones who entered it. So according to the KAAA logic if you are successful and have no competition you can’t win. Now lets play along with that for a moment, how about you call us and tell us that you canceled that category, at least then we could have told the client not to come to the event. No professionalism whatsoever.


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The 50 Greatest Commercials of the ’80s

Posted by Mark

GIANT magazine has a collection of the 50 greatest commercials of the 80s and they include a video for each one. The WWF’s Wrestling Superstars commercial brought back good memories, I had a lot of the action figures. [Link]


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Ford Police Chase

Posted by Mark

Another funny commercial but this time its for the Shelby Mustang. You can view the video on YouTube by clicking [here] or you can download the quicktime version from [here]

via autoblog


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Geox Commercial

Posted by Mark

A hilarious commercial for Geox footwear. [Video]


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Man Laws

Posted by Mark

Extremely hilarious spots for Miller Lite beer. The ads are about a group of men who sit around a square table and write rules which they call “Man Laws”. My favorite rule is “If you poke it, you own it”. [Link]


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No wonder our perception of beauty is distorted

Posted by Mark

This is a video from Dove’s campaign for real beauty where you see a girl get a heavy makeup and then “fixed” in photoshop before she’s beautiful enough for the ad. [Link] #


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Eat Like Snake

Posted by Mark

A strange Burger King triple whopper commercial. [Video]


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Dramatic Commercial

Posted by Mark

Funny commercial involving dogs. [Link]


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Keystone Light Commercial

Posted by Mark

Here is another really funny commercial. Since YouTube still doesn’t work right on Fasttelco just right click and save as the link to download it onto your computer. [WMV 1.5MB]


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Domestic Thriller

Posted by Mark

Cool commercial for the Krung Thai Bank. [Video]


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