248AM/Fashion Revamped

Posted by Mark

fashion

Back in March I launched a new fashion section on the blog, an ambitious plan to try and get some of the local fashion brands to collaborate on the section but things didn’t work out the way I had envisioned them. Some brands were more active than others, the quality of posts varied and truthfully most of the content just felt like adverts. So, a couple of months back I decided to revamp the section and it’s now my fashion section.

I’m not a “fashionista” and don’t want to be one either but I do think I have great taste in sneakers and good taste in clothes. So 248am.com/fashion is now all about what I’ve bought and what I’ve got my eye on. I’ll also be providing links and prices to everything except for the sneakers. Most of the sneakers I post about are limited releases and I already have an extremely difficult time getting them before they sell out so I won’t be sharing any of my sneaker sources. In any case check out the revamped section and let me know what you think. [Link]


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Sun & Sand Sports Opening Soon

Posted by Mark

sunandsand

Sun & Sand Sports, the largest sporting goods retailer in the Middle East will be opening their first store in Kuwait next month. The store is located in Salmiya behind Zahra Complex and I passed by yesterday and managed to get a sneak peek at the place. Sun & Sand Sports will be composed of two floors, the lower floor for men and the top floor for women, kids and sports equipment. One thing I was curious to see was if their Nike collection would be different from the main Nike store since Sun & Sand are actually the exclusive distributors for Nike in the Middle East. But since everything was covered in plastic sheets I couldn’t get a good look. They’re hoping to open the store October 1st if everything goes according to plan, here is the location on [Google Maps]


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A&F at the Avenues

Posted by Mark

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Looks like Abercrombie & Fitch will finally be opening up at the Avenues based on the photo above taken by @danderma.

The picture also gave me an idea, I should print the In-N-Out logo on an A4 sheet of paper and go stick it randomly outside an under construction shop at the Avenues. That would stir up some fun.

via Frankom


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Lillywhites is Opening in Kuwait

Posted by Mark

lillywhites

Lillywhites, UK’s oldest and the world’s largest sports store is going to be opening soon in Kuwait. They will be replacing all the current Go Sport locations in Kuwait including the huge Avenues location which is currently undergoing a major facelift in preparation for the opening sometime next month. If the brand sounds familiar it could be because you’ve seen their store in London which has been at Piccadilly Circus since 1863.

Full disclosure: I’m currently involved in this project but was only able to post about it now


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Sneak Peek: eFashion

Posted by Mark

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Last month I posted about a new multibrand store that’s opening in Hawalli called eFashion. What grabbed my attention was their teaser image on Facebook which had multiple brands that weren’t officially available in Kuwait yet like A&F, Hollister and Under Armor. I didn’t really understand how they were getting all these brands but I assumed it was just old stock. That comment irked the team behind the project which is why they invited me to pass by the store and get a sneak peek.

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eFashion is a new project by Eureka electronics and it’s going to be located in their new eMall building located in Hawalli opposite Sultan Center. eMall is what Eureka are calling the building which houses Eureka electronics, eToy family amusement center, eFashion which I am going to talk about now and a bunch of restaurants including Zaatar w Zeit, Cafe Supreme, Nestle Cafe, Mrs Fields, Chiquita Fruit Bar and opening soon the popular Turkish bakery Simit Sarayi and the Lebanese restaurant Villa Fayrouz. There’s also an eSocial Cafe that is opening in a couple of months where all the tables will consist of Microsoft Surface multimedia tables.

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eFashion is located on the second mezzanine floor of eMall. Once you step out of the elevator you will walk out into the cosmetics department which separates the sports wear on the left hand side and casual wear on the right. We walked into the sportswear section first where I was met with the familiar Nike section followed by other sections like Puma, Adidas, Umbro, Speedo and more.

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What I wanted to pass by was the Under Armor section since it’s a brand everyone wants but nobody had carried until now. I asked them how they were able to get the brand to Kuwait and turns out that Under Armor will officially be coming to Kuwait in around 10 months time but until they do, eFashion will be stocking up on their gear.

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Once we were done with the sportswear section we headed into the casual wear section which was divided into three parts, men, women and kids. I walked around the whole area which was still being put together and noticed many brands including A&F, Hollister, Tommy Hilfiger, Polo Ralph Lauren, Ralph Lauren RLX‎, Lacoste and more. Thats when I brought up the question on how they were able to bring these brands to Kuwait when some of the brands don’t exist at all or even when some of them already do. Specifically I wanted to know how they were able to get A&F and Hollister. According to the person I spoke, the A&F and Hollister clothing is brought in from the US with some strict restrictions by the company which I am guessing is a very limited range of products. You won’t find everything on the A&F website in their store for example and the section is fairly small consisting of one corner and a few tables in front of it. But they’re official A&F products which is all some people will care about. Other brands like Lacoste for example, the line they’re importing is different from what you will find at the Lacoste store in Kuwait.

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We started talking about prices and I mentioned Sears which I had also mentioned in my previous post on eFashion. According to them, unlike Sears all their products are current to the season and they also have full size runs of all the items they’re stocking. Price-wise they will also be similar to US prices, so if you find something on the A&F website for example that’s $40, it should cost you around $40 at the store as well.

eMall is currently open but the eFashion floor will be opening in ten days time on August 15th. If you don’t know where eMall is located, here it is on [Google Maps]


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A New Multibrand Megastore

Posted by Mark

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Yesterday while on the Eureka Facebook page I noticed they posted about a new store opening called eFashion. My guess it belongs to them but what caught my attention was the graphic above showing the various brands they are planning on carrying.

A lot of the brands are already available in Kuwait but then you have ones like A&F, Hollister and Under Armor that aren’t. Also the combination of luxury brands like Burberry and Givenchy being sold along with brands like Old Navy and Columbia is a bit odd.

The store is opening in around a months time across from Sultan Center Hawalli and once it does things will be a lot clearer. Most likely it’s probably going to be similar to Sears selling really old stock for cheap prices.


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His Essentials Barbershop

Posted by Mark

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Until late last year, my hair cut was pretty simple, I’d just get it shaved with a machine at the small barbershop under my building and that was it. Then one day, I decided I wanted to grow my hair, I didn’t have a plan or anything in mind, I just hadn’t changed my haircut in 14 years and decided I would grow it. A few months passed by and I was in Lebanon with a friend and he decided to take me to his barber called Bob. Bob was really talented and worked on my hair as if it was a sculpture. I hadn’t seen anyone work in the same way he did and by the time he was done I couldn’t believe my hair could look that good. Fast forward a few weeks and I’m in Kuwait, my hair has grown and I’m looking for someone to cut it. I considered flying to Lebanon for a weekend but didn’t think it would be feasible to fly out twice a month for a haircut, I needed someone locally.

I asked my friends and got two recommendations, the first guy I called was on his annual leave so I ended up going to the second barber who ended up butchering my hair. He cut it too short and killed any style that my hair had, it was depressing but the worst part is, a month later I headed back to the same friggin’ guy! Even though he sucked at least I knew what to expect and to me that was a safer bet then going to someone else and possibly ending up with something even worse. My second hair cut sucked even more than the first one since he ended up cutting my hair even shorter. So when one of my contacts called me and told me about a new barbershop she was helping launch, I thought maybe its time I try someone else.

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The new barbershop is called His Essentials and is located on the ground floor of Dar Al Awadi. When I got there I was contemplating if I should take my camera inside with me or leave it in the car. I wasn’t expecting much of the place honestly so didn’t think I would take any pictures but in the end decided I would take it in just in case. Once I walked in the place looked pretty cool. It wasn’t very big but the curvy design of the store gives you the impression of a very long hallway that would lead you somewhere, a cool illusion that makes the place look bigger than it actually is. I told the receptionist I had an appointment and he lead me to my barber and his station. I explained to the barber the story of my hair, how the other barber messed it up twice and also showed him photos of when I had first gotten it cut in Lebanon. He told me not worry about it and that he would get my hair looking good again. Right away my barber started noticing where the other barber went wrong. He highlighted the areas the previous barber had cut too short and he then proceeded to tell me how he would fix my hair by not cutting some parts at all and letting them grow. Thats when I started feeling comfortable and I knew I was in good hands. Once he was done I looked at my hair, it was still long and it was starting to get its style back and I loved it. Although not as good as Bob I was happy I had found a good barber locally that would at least not butcher Bob’s work.

Before I left the shop I got a small tour of all the various brands they sold which they’re importing to Kuwait themselves including: Baxter of California, Eshave, Balla Powder, Brooklyn Grooming, Beardition, Emerald Bay Tan and California Tan.

I know from my friends that it’s very difficult to find beard products locally and they had a whole bunch including beard shampoos, conditioners, oils and even little cool beard combs. I ended up paying around KD32 for a royal haircut, a beard trim, a Baxter deodorant and an Emerald Bay tanning lotion. When it comes to haircuts and shaves they have two options for each. The royal haircut costs KD15 and includes washing your hair twice, a head massage, a hair mask and oil while the classic haircut is your regular haircut and costs KD8. The regular beard trim/shave costs KD5 but they also have a royal shave for KD10 and that involves 8 various stages of products as well as cold and hot towels. I’d personally get a classic haircut next time since I think KD15 is just too much to pay for a haircut.

If you’re interested to check out the place their phone number is 22322336 and you can check their instagram account for their opening hours [Here]


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Fashion Weekly Roundup

Posted by Mark

Weekly roundup from 248AM Fashion:

Nike X Roundel by London Underground
Rad Hourani Unisex Couture Collection #11
The Fashion Dose
When I Wore Sacoor Brothers
White Audemars Piguet Royal Oak Offshore Diver
All that is Balenciaga
Ann Demeulemeester In Book Deal With Rizzoli

For more fashion related news check out 248AM Fashion


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Fashion Weekly Roundup

Posted by Mark

Weekly roundup from 248AM Fashion:

Map Tote at Pink Moon
The Importance of a Tshirt
Roberto Coin: From Italy with Love
Bricolage At Pink Moon
Pearly Moschino
4 + Athnain


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Fashion Weekly Roundup

Posted by Mark

Weekly roundup from 248AM Fashion:

For the love of… Grace Kelly
Glamorous Grannies
A Teaser
Al-Ostoura Events
Online Shopping
Toogood Showroom Visit, Paris
Fatma Al Safi on the Cover
Yohji Yamamoto Paris Fashion Week & Marais Showroom
Etro? Yes, please!
Choose the Perfect Choo’s


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