Last week I posted about the LEGO store officially opening in Kuwait and a lot of readers were curious to know how the prices were compared to the U.S. So I decided to pass by the store and randomly pick out a few items from the different LEGO collections to compare. Below is a list of 18 different items with their prices in Kuwait as well as their prices on Amazon.
LEGO Star Wars 75095 Tie Fighter
LEGO Star Wars 75059 Sandcrawler
LEGO Star Wars 10240 Red Five X-Wing Starfighter
LEGO Star Wars 75054 AT-AT Building Toy
LEGO Minecraft 21118 The Mine
LEGO Pirates 70413 The Brick Bounty
LEGO Architecture 21019 The Eiffel Tower
LEGO Architecture 21017 Imperial Hotel
LEGO City Police 60068 Crooks’ Hideout
LEGO City Police 60047 Police Station
LEGO City Space Port 60080 Spaceport
LEGO Simpsons 71006 The Simpsons House
LEGO Creator Expert 10220 Volkswagen T1 Camper
LEGO Creator Expert 10246 Detective’s Office
LEGO Creator 10232 Palace Cinema
LEGO Mindstorms EV3 31313
LEGO Technic 42039 24 Hours Race Car
LEGO Technic 42030 VOLVO L350F Wheel Load
As you probably noticed, the prices in Kuwait are double that of Amazon and in one case triple. It’s pretty ridiculous considering this is an official store. One of my readers made the extra effort and contacted LEGO to complain about the prices. They replied to him with the following:
Thanks for getting in touch with us.
I’m sorry you’re not happy with the price of LEGO® sets in Kuwait. We know we’re lucky to have so many loyal LEGO fans around the world and we’re always pleased to get feedback – especially when it’s about how we can improve.
Finding the right price for a toy isn’t easy and depends on a lot of considerations. To name a few, our marketing team looks at statistical data about a country’s population, transportation costs, currency exchange rates, local laws and taxes and the prices of other toys. No two countries are exactly the same, so the price may be different from country to country.
Futhermore, to date we do not have any official LEGO® stores in the either Kuwait and Dubai. Therefore, it is not the LEGO group who have set the prices in the particular stores you are referring to, but the individual stores themselves
Please let us know if you need anything else.
What do they mean they don’t have an official LEGO store in Kuwait? My guess is the customer support person hasn’t been updated on new store openings. In any case, based on their response I’m guessing the reason LEGO costs twice as much in Kuwait is because people here can afford to pay that much. Sucks I know.