Post by Mark
I’ve recently introduced a new advertising option to my media kit called “Sponsored Posts”. These are posts that will be written by an advertiser and is meant to promote their brand, services, products, whatever. They’re advertorials. Why have I decided to introduce this?
1) I need to make more money, lattes don’t grow on trees and they aren’t cheap
2) Lots of brands have a lot to say and sometimes they can’t say it all with a simple banner
3) It will make my life easier since anytime a brand contacts me now to write about them, I can just say sure and then send them my media kit
Now like you, I check my blog daily and whatever kind of advertising I introduce, it needs to be something that I personally don’t find annoying. This is why you’ll never find pop up ads on the blog or any of these super annoying banners that expand and take over the whole page. I don’t think these sponsored posts will be annoying, right now I am limiting them to just one a week although thinking about it, if I can publish a sponsored post every day that’s like KD15,000 a month which would be pretty sweet actually. But until that happens, it’s just once a week.
The sponsored posts will also always be clearly marked as sponsored in the title and they will also have different colored backdrops instead of the usual white. So those posts will in no way be misleading and in no way be mistaken for a post written by me. A few minutes ago I published the first sponsored post which you can check below to get an idea of how sponsored posts will look like.