Pepsi vs. Coca-Cola Logo Evolution chart

Unlike the jpg thats been going around, this is the true Pepsi vs Coca-Cola logo evolution chart.

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23 comments, add your own...


  1. Guy says:

    pepsi’s 2005 logo is badass!

  2. Mark says:

    1973 all the way

  3. Talloush says:

    I’d love to see Pepsi go with an updated 1991 or 1973 logo. I hate, hate, hate the new logo and font.

  4. TweeZ says:

    i second 1973.

    Mark, you need to check out the GI JOE movie………fuckin awesome!

  5. comegetsome says:

    the old school logos are cooler… actually almost everything oldschool was cooler!

  6. kyx says:

    Coke! All the way!

  7. Aziz says:

    Pepsi’s New Logo Is SMEXY :)

  8. kha says:

    the logo concept of coca cola hardly changed since 1900s. That’s impressive.

  9. blushberry says:

    somecontrast.com posted this long time ago

  10. Mark says:

    Blushberry, no he didn’t, he posted the wrong/fake one thats been spreading around the Internet which I mentioned in my post. This is the correct one. Here is his link to compare:
    http://somecontrast.com/2009/08/01/pepsi-vs-coke-logo-evolution/

  11. Gilbert says:

    Pepsi Cola vs Coca Cola went Look-Alike in the 40′s.
    Impressive consistency on Coca Cola and Bold move by Pepsi.
    I love them both :)

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  13. skyline says:

    Dr. Pepper Rulz

  14. Nobu says:

    1973 is the best. If it ain’t broken, don’t try to fix it. 2008 absolutely, positively sucks in a big way.

  15. Realist says:

    new pepsi is dumb.

  16. ariston says:

    the 1878 logo of Pepsi is bit creepy… :) and yeah, 1973 is simply cool!

  17. Koodz says:

    The coca-cola logo evolution hasn’t changed much. These are just various executions to the logo. It hasn’t really changed since medieval times.
    the term COKE was just introduced as a supporting visual cause coke got sick of their logo and wanted to change it badly. tells you a think or two about change management.

    PS. I’m a pepsi fan

  18. Sarah says:

    It shows how logos are preferred to be more simple these past two years, just like they were in the 1800 and early 1900′s, while in between they were more complex ..
    It also shows that change or rebranding is not always a bad idea !

  19. FaDy says:

    the black coca cola kicks ass!!!

  20. Stu says:

    Pepsi’s only great logo was the 1973 one. I really wish they brought it back. They’d probably be wanting that too now with the backlash that the new version has caused. Having said that though, I prefer the new version compared to the 2005 one. Loved the 1960′s Coke logo though, it was pretty awesome

  21. loqqa says:

    1960 and 2000 coke logo are the same. i wonder how much they paid to the creative agency for that?


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