The first cell phone ad (1989)
Jul 2, 2007
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Mark and Nat, a married couple who are living in Kuwait. Mark is a creative director at an ad agency while Nat runs her own design studio called Push+Pull.
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this ad is fucking awesome in so many ways. soooo 80′s it hurts, but it hurts good baby don’t stop.
its like the guy gets lost so he calls his wife who keeps giving him wrong directions until he ends up at like a dead end.
There were a good documentary film about the MTC and the history of communication in Kuwait directed by Waleed Al Awadhi (who also directed ‘Sedra’, the only cinematic short film about Kuwait under the Iraqi invasion). The film was called ‘Call from Kuwait’ or something like that (هاتف من الكويت). It was a really good documentary, unfortunately I couldn’t find much information about it online. It was produced by the MTC.. obviously :)
this looks like an ad for jeep not for a cellphone
Those “brick” phones never fail to amuse me.
BTW, Centel (the com network that the add is for) was acquired by Sprint.
I wonder how much did it cost back then?
I remember those big ass phones. As I recall, we called them car phones, not cell phones. People used to put big ass antennas on their cars so that they’d work. And permanently installed chargers in their car as well. Plug the f%^@% into the car mount over night, kind of thing.
Angelo, they cost a lot. And the rates for service cost a lot too. Used to be a “big shot” or wanna be big shot toy, only.
Angelo i saw in a JCPenny 80′s catalogue they used to cost like $1000-2000 just for the phone.
nice, the perfect family. I like it.
I have a Kuwaiti friend who once told me that his father still have the same cell phone number since the late 80s. I wonder if it can be true????