Cannes Lions 2007: Young Creatives Competition

I will be traveling to Dubai on the 1st of May and I will be back on the 3rd. I will be going there with my partner from work to participate in the Young Creatives compeition thats part of the Cannes Lions which is regarded as the most prestigious international advertising festival. The Young Creatives competition is for creatives 28 years old or younger and you enter as a team made up of an art director and copyrighter.

Last year me and my partner wanted to participate but they were fully booked, this year we managed to get in luckily because I turn 29 in August so I wouldn’t have been able to participate ever again. To get to Cannes we need to qualify and thats why we are going to Dubai. Different creatives from the Middle East will be participating in the qualification process on May 2nd with the gold winner going to Cannes to participate in the main international competition.

This is how the competition works. They put all the creative teams participating into one large room. They then bring in a client which is usually a non profit organization to brief us on the job. Once the client is done briefing us, the teams have 12 hours to come up with a campaign and execute it. Every team will have a workstation to work on, there will be no Internet access (for 12 hours!!!) and you aren’t allowed to bring in anything with you either like CDs, cameras, laptops etc.. There will be a work station usually sponsored by Corbis or Getty Images where you can search for photos but there is a list and you have to sign up and wait for your turn.

Its a very exciting event and getting gold would be amazing since it would mean me and my partner will be traveling to Cannes in June and putting Kuwait on the map. You can check out the winners from last years competition [Here]. As you can see the work from last year was extraordinary. I am nervous but it should be a lot of fun.