Events Fashion

Event: Ecru – When Life Gives You Lemons

Ecru is a local Kuwaiti homeware brand (yay! not cupcakes) that will be launching this week with a pop-up shop at Dar Al-Funoon. What I found interesting about them is that their prints are created manually. Basically the way their prints are created is an old fashioned technique where blocks are carved with the pattern and then the pattern is manually stamped onto the fabric. I did a bit of that as part of an art class back in university and I loved the technique because every time you stamped a pattern it was slightly different from the other.

Date: April 24th to April 30th 2013
Time: 10AM to 8PM
Location: Dar Al-Funoon

For more information you can visit the Ecru website [Here]

7 replies on “Event: Ecru – When Life Gives You Lemons”

sorry…it’s not cheap…block printing is as much in fashion as any other cotton materials. find the correct fact & comment.

I love block printing. In India there are thousands of artisans engaged in producing beautiful block printed fabrics and they have been doing so for generations over hundreds of years. Even though it is handmade, and unique, the prices are kept reasonably cheap and affordable. I believe shey was commenting on the practice of copying traditional ethnic arts, packaging it under a fancy label, and selling it at exorbitant prices.

Well, the company is not hiding the fact that their work is from Jaipur – I think. Yes, its much cheaper back home but custom designing, working in a foreign country, ordering and shipping – it kinda adds cost. Besides I think there is a market for it. If I wanted a piece with block printing I would rather buy it here then travel to India and get it!

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