The X-Rated Swatch

If you grew up with Swatches in the 80s then you’ll most likely recognize the X-Rated Swatch that was released in 1987, the GB406. I never had one, instead around that time I had the more colorful Swatch Navigator, the GB707. A couple of days back I was on eBay looking for a clean, but well-priced GB707 when I noticed someone selling a boxed X-Rated watch for around $120 which seemed weird. Usually, the original black X-Rated watch sells for around $500, and one in this condition would be even more. I realized something was up and quickly googled the X-Rated Swatch to find out Swatch had re-released the model last month!

It was around 11PM but since its Ramadan, I knew shops were still open. I called up one of the Swatch stores and asked if they had the watch in stock and I was told that the black ones had been pulled from the stores, but the red one was still available. I knew I could order the watch online but figured I’d head over to the store and try the red one out to see how it looked on my wrist, but also to get clarification on the “pulled” aspect of the black ones. I’ve had situations similar in the past with Swatch where a highly desirable model is usually put aside for their good customers/collectors.

I get to the Swatch store and start talking to the salesperson who turned out knew their vintage Swatches. She actually pulled out the store’s copy of the highly desirable and difficult to find “Swatch-Clopedia” and we started going through it. After reminiscing over classic Swatches from the 80s and early 90s, and then showing me some stock of old Swatch Guards they still had in store, I was about to leave when she told me to hold on. She picked up the phone and called her brand manager and told him there was a customer in the store who wanted the black X-Rated Swatch. She hung up the phone, went away for a minute and came back with a black X-Rated watch. She told me her brand manager told her it was ok to sell me one and I ended up paying the KD21 price and leaving with it.

The watch is pretty great looking and practically resembles the original 1987 version with very minor differences. Old Swatches tend to have small diameters but the new X-Rated is 41mm which is similar to most modern watches, I think it looks really good when worn. If you’re interested in this watch and can’t get it in Kuwait, there are a ton of people on eBay selling it for around $120 which is still reasonable. But of course, nothing beats walking into a store and paying retail price for one.