Tag: clothing

Yesterday while on the Eureka Facebook page I noticed they posted about a new store opening called eFashion. My guess it belongs to them but what caught my attention was the graphic above showing the various brands they are planning on carrying.

A lot of the brands are already available in Kuwait but then you have ones like A&F, Hollister and Under Armor that aren’t. Also the combination of luxury brands like Burberry and Givenchy being sold along with brands like Old Navy and Columbia is a bit odd.

The store is opening in around a months time across from Sultan Center Hawalli and once it does things will be a lot clearer. Most likely it’s probably going to be similar to Sears selling really old stock for cheap prices.

The ad above appeared in the newspaper a few days ago saying that Abercrombie & Fitch had opened up a store in Olympia Tower so I passed by to check it out. I knew A&F hadn’t opened there and figured it might be just a store selling A&F clothing but I figured I would check it out anyway. To my surprise when I got there I realized the store was actually called Abercrombie & Fitch although they had sneakingly snuck the word “stores” into the name because obviously that makes it ok and somehow magically bypasses any trademark infringement.

The store sells both A&F and Hollister clothing and even though I couldn’t tell if they were authentic or not it really didn’t matter since by checking out the prices of some of the items I realized it would be cheaper to just order directly from A&F online.

On a side note I haven’t heard anything new recently on the rumor that the Chalhoub Group was acquiring A&F.