A friend of mine sent me the video below on Tiktok a couple of weeks back where supposedly a guy in Kuwait (@moneir_almousawi) found a 20 calorie brioche roll at the supermarket. That video was shared with Blake from @thenutritionnarc who ended up posting the video below.
@thenutritionnarc Are these 20 cal brioche buns legit? @RIENOM | منير الموسوي #greenscreenvideo #greenscreen ♬ Paris – Else
Obviously something was up, but I figured maybe the guy had misread the label. But it turns out he hadn’t misread the label since someone else went and checked on the label and sent Blake a message with a breakdown of the ingredients who ended up posting the updated video below.
@thenutritionnarc Update on the 20 cal brioche buns, we got to the bottom of it @RIENOM | منير الموسوي #greenscreenvideo #greenscreen ♬ original sound – Blake | NARC
Makes you wonder how big of an issue this is in Kuwait with restaurants and brands not being accurate with their calorie count.
Update: According to Wooden Bakery, there was a misprint on the brioche packaging, and this batch of products has already been recalled from the market.
7 replies on “The 20 Calorie Brioche Bun”
I had this discussion with a colleague of mine at work about 3 days back. We’re both into fitness & part time amateur athletes too so we watch what we eat. Except for on cheat days.
His friend runs a lab here in Kuwait & they sent out food from a handful of these healthy restaurants (I will not name them) which all turned to be labelled with false nutrition facts.
Just goes to show how much the consumer is being lied to regarding all this.
Indeed I see 200-250 calorie sandwiches and ready meals in trolley that are just too good to be true. But is it really possible to make a good tasting 250 calorie sandwich or meal that would sell in the first place?
FOr Kuwait based manufacturers, this is common practice. There is alot of wasta involved in getting falsified lab reports, which is why most people trust imported brands more. This is true for Kuwaiti manufacturer snacks and beverage brands as well (in the healthfoods space).
Just cant be trusted
Misprint my A@% they got busted plain & simple. Many companies around the world lie about their labels because there is no food enforcement
What do you mean guys?! I just started looking at the f**cking calorie count on the packaging and now you’re telling me that they are not accurate ?
FML.
Is that why they suddenly disappeared? The WB brioche rolls are hands down the best packaged bread roll I’ve ever tasted in Kuwait, but I’m not able to find them at any of the usual depots.
Also… it’s Kuwait. Who reads these labels when there’s no governmental-body regulate them? Just calculate it yourselves, it’ll be more accurate than what these companies are doing.
They should check prolife next