You’ve probably never heard of Dr Bloom, I hadn’t until I came across his account after he left a comment under one of my posts. He’s a florist mostly in a dark hoodie, has nearly a million followers, and his reels have over 100 million views. So, I was surprised to learn he was living in Kuwait, which is why I reached out to him for his story, and we arranged to meet.
Dr Bloom is a duo made up of Maciej and Wiktoria, both Polish, who moved to Kuwait nearly a year ago after being approached by Pino Flowers, a local flower shop, to help launch their new store in Shuwaikh Market.
Maciej’s story is actually pretty random. He started out as a firefighter before transitioning to a desk job at an IT firm, which he hated. After being laid off during job cuts, he needed a new career. His daughter loved flowers so he decided to open a flower shop. Just like that, he didn’t have any previous experience or anything.
Since I always prefer using unique content, I asked if he’d be willing to create a video specifically for me. My wife runs the ceramic design studio From Mud, and she was working on a sculptural vase design that I thought might interest him, as it didn’t look like anything he’d used before. I brought the vase over and left it with him for a couple of weeks to experiment with, and then he invited us to watch him make the video.
The behind-the-scenes video-making process was fascinating to watch, as he mostly wings it. I could tell he has a basic structure in his head, but since every vase and floral arrangement is different, he has to adapt on the fly.
He’s extremely talented and tasteful, which is why I find it pretty unreal that I could just pop into his shop and have him put together a floral arrangement for me. I love that and also how his videos which capture the interested of millions of people around the world are produced right out of Shuwaikh.
You can check out some behind-the-scenes shots and the video he made above. If you ever need a flower arrangement, you can find him at @pinoflowers, and definitely check out all his videos on his account @drbloom_floraldesign