Baroue, Baroue, Baroue.

On paper it doesn’t take much to open a store in Kuwait, the business process is comprised of the following: get money, get franchise, get location. The same store you visited a few years back on your summer vacation to an Arab hotspot (London, California, DC) has now shown up in your neighborhood avenue. In the past ten years, most Kuwaitis have grown accustomed to the growth of shopping malls and their associated brand names. The Midases of Kuwait who do come up with their own names are merely an amalgamation of other brands.

So what is one to do if the franchises (or combination of them under a local name) do not carry the products you are looking for?
You make it yourself.

Well, that is what one company recently did with Baroue… The concept was realized by Fahed Al-Mutawa after a bout of frustration finding items for his then newborn. After realizing the need for a child superstore; the idea behind Baroue was hatched, and it came to life through MS (Mutawa/Sayer) Retail (Restaurateurs in previous ventures).

What differs Baroue from any other children’s’ store?

Baroue has gone beyond the cookie-cutter approach of reselling items and retaining franchises; They have created a complete brand/franchise from zero. Their design studio (clothes) is based in London, their factories are in India and their head office is home sweet home, Kuwait.

Their first store is the third largest at the Avenues and carries everything from clothes and toys to a huge dragon that is a playpen in itself. And they have plans of expanding to other countries shortly.

For those who have had the theme song playing endlessly in their head (Baroue, Baroue, Baroue) .. You can blame Yuri Mrakdi, who originally came onboard as a Marketing director (and later sang the song). For the techies, you can track your children (RFID armbands) playing in the dragon through the kiosks scattered around the store.