‘Bou Salem’ Won a Bronze Lion at Cannes

Post by Mark

Back in November, local creative firm Beattie + Dane launched a campaign for Al Munayes Tea called ‘Bou Salem’. It was a hilarious campaign where they created a fake candidate for the parliamentary elections and it ended up going viral pretty much overnight.

Well yesterday, Beattie + Dane won Bronze at the Cannes Lions festival for that campaign. Cannes Lions is to advertising what the Oscars are to movies, its the most coveted and well respected festival in the entire advertising and creative communications industry. Being shortlisted for a Lion is a huge accomplishment by itself, yet alone winning an actual award.

My favorite commercial from the ‘Bou Salem’ series is the one below where he day dreams while drinking his tea, but you should really watch the case study video on top first which explains the campaign and is in English.


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5 comments, add your own...

  1. Yousef says:


  2. The Other Ahmed says:

    A+ marketing ๐Ÿ‘Œ๐Ÿป๐Ÿ‘Œ๐Ÿป

  3. Arva says:

    It’s nice to see local firms excel and earn recognition internationally..

  4. 3azeez says:

    Never saw that advert. Never heard anything about it. Still don’t recognize the brand.

    I don’t know what rock I was under, but it sure was a huge one.

  5. Azeez says:

    This is one of the best marketing moves i ever saw in the kuwaiti market. love it!

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