Yesterday images started floating around on whatsapp and instagram of what looks like the new branding for Kuwait Airways. I personally doubt it’s their new branding just because the presentation seems too shallow and because I highly doubt the agency they’re working with would prematurely share the work before an official launch. Not only that but Kuwait Airways sent out the RFP (Request For Proposal) in mid March and they were going to select an agency by mid April so two months isn’t enough time to rebrand an airline.
The agency behind this presentation is Argentinian based DHNN and a few days ago they uploaded a few slides of their Kuwait Airways work to their Behance portfolio. Most likely DHNN was one of the agencies that was pitching for the job but didn’t get it and these few slides are just from their initial pitch.
In any case I’ve attached a few images from the presentation to this post but you could see all the slides that were released on Behance [Here]
11 replies on “Is this the new Kuwait Airways branding?”
They also have new uniforms that are a throwback to classic Arabic design of KAC in the 60s.
Hope this is not the finalized version. The airline title has the same colour scheme and font for the past 50 years…
Why change something perfect?
I like seeing some colorful designs on airplanes so 👍
It very similar to AL-Ahli Bank Branding:P
I prefer subtle changes. I like the solid color in the back, but the rest looks like a jigsaw puzzle.
Plain and simple plane suit KAC the best. Have a look nations airline for BA, Qatar, UAE..simple and pros
Horrible… just horrible. Please stop shoving flat “modern” arabesque designs in every branding scheme, Its just plain ugly and outdated.
I really like the old design it’s minimal, classy and pays homage to the golden age of flying.
https://goo.gl/Z9YWo4
^ just look at those beautiful blue retro lines ♥
I hope they just do a slight rebranding maybe slightly touch-up the old design, But a whole new brand is going to devalue the company and its “icon”.
I totally agree with you with the old airplane design, it is very unique. but the new design for the website and the tickets are quite nicer.
Looks like Xcite!
WOW looks lot like ahli bank eahli.com