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Pepsi vs. Coca-Cola Logo Evolution chart

Unlike the jpg thats been going around, this is the true Pepsi vs Coca-Cola logo evolution chart.

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23 replies on “Pepsi vs. Coca-Cola Logo Evolution chart”

The coca-cola logo evolution hasn’t changed much. These are just various executions to the logo. It hasn’t really changed since medieval times.
the term COKE was just introduced as a supporting visual cause coke got sick of their logo and wanted to change it badly. tells you a think or two about change management.

PS. I’m a pepsi fan

It shows how logos are preferred to be more simple these past two years, just like they were in the 1800 and early 1900’s, while in between they were more complex ..
It also shows that change or rebranding is not always a bad idea !

Pepsi’s only great logo was the 1973 one. I really wish they brought it back. They’d probably be wanting that too now with the backlash that the new version has caused. Having said that though, I prefer the new version compared to the 2005 one. Loved the 1960’s Coke logo though, it was pretty awesome

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