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Pepsi revamp is official

Pepsi

I love the new look, always preferred Pepsi over Coke and now I have one more reason why. The video below is what Pepsi sent out to 25 influential people but if you want to simple take a look at the new logo and bottle designs click [Here]

35 replies on “Pepsi revamp is official”

well i think pepso have changes the look 2 times in last 15 years i guess! plus the original one ,, so in total : 3 newlooks in 15 years or so! wtf marketing company they have!!! any comment mark? :p

I like the simplicity of it, but I hate, HATE, DESPISE the font. WTF, Pepsi? Also, I feel like the can would look better if ‘Pepsi’ was bigger, going from top to bottom.

i love the typeface and i think it looks great the way it is. you really dont need to stretch the type from one side of the can to the other. it looks a lot cleaner like this.

Ok I love pepsi and coke cola. But as for this design I feel like a queer having this drink.I get the idea of the logo regarding how it changes according to the drink – Max, normal and diet. But honestly the first design is simple as is. As for the font…. I kinda question that one…. a lot.

woah. Awesome re-design. I dislike Pepsi, but I think i might drink it just because of this redesign. Love the simplicity and curves of the type face, very simple and minimal. Way to go Pepsi.

I don’t understand what all the complaints are about, this is good efficient design. It looks beautiful and yet so simple, no crappy ornaments or vector art, just a minimalistic design. How things should be.

I like the new design.. so futuristic..I’m not sure consumers are ready for this major shift.. and the ad is fucking cool.

+agree with suspic :p

I think it is sad that people decide to drink Pepsi based on the deisgn on the can. Lame, lame, lame. Open the can and then decide.

Yeah, looks modern and sleek, they got rid of all the clutter on the older ones with the silly tribal designs and whatever.
The font is cool, but I don’t really like the actual red/white/blue logo much.

Patrick:

What’s your deal? I don’t care if it’s Pepsi or any other brand on the market. I think it is stupid when people say they will start consuming a brand just because the packaging was changed. That’s my opinion and the last time I checked I was free to say what I feel.

So, Patrick, you get over yourself and……………….have a great day!

if package design didn’t have an impact on people then all packages would have just been plain white with the product name written on it in times new roman.

Mark:

My point is that Pepsi is a well established brand. If you didn’t like it before, chances are you won’t like it after the new packaging is unveiled. I seriously doubt that a new logo is going to make Pepsi taste different or, even better yet, make the chick in the car next to you think that you are cool cuz you are drinking from the new Pepsi can.

Does anyone really not like Pepsi but like Coke or like Coke but not pepsi? Usually people prefer one over the other but wouldn’t mind drinking either. If thats the case something as superficial as a new look could tilt the scale towards the other brand.

Its kinda like cigarettes. Whenever a new cool looking pack gets released people tend to buy it and smoke it. When they get bored they either go back to their previous brand/pack or some might continue with the same pack.

The video is better than taste of Pepsi in q8 at least 🙂
Does any one knows why Pepsi and Coca-cola taste really worse than outside q8?

The fact that Pepsi needs to always change its look is the typical sign of the losing brand. Coke never needs to change things up cause they are by far the leader in this category. Pepsi keeps coming up with gimmicks and hiring celebs for their ads, while coke uses only brand essence and wins always. (not counting the ads in the Arab world with celebs which usually suck anyway)
Oh and in terms of taste pepsi cant ever dream of competing.

This kind of products should not dress like simple, it should represent the age category, at the same time I can’t see any unique point of difference, and the identity looks so dynamic, which is wrong with this size of brand
And i understand what they mean by the white space or (smile), it is the amount of sugar, that would lead to loss of focus.
In terms of gaining competitive advantage they should extend the targeted categories, instead of losing funds as a replacement cost, anyway i still prefer the previous look!.

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