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Brand Sluts

Brand Sluts means an obsession with consumerism but adapted and popularized by Marian Salzman in 2005 as a way to define consumers who flit from one brand to the next with no sense of fidelity to any one of them. While the connotation is negative, brand sluts are, in fact, savvy consumers.

Here are more “now” phrases. [Link]

10 replies on “Brand Sluts”

brand whore is not the same as brand slut.

brand whore
Someone who buys and prominently displays name brand products (or products that feature large corporate logos) under the belief that such loyalty to a label or corporation is a chachet and brings prestige to their otherwise lack of taste, regardless of the actual quality or value of the products.

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