Meet the World

The magazine Grande Reportagem in Lisbon, Portugal, is running a sobering ad campaign that adds a color-coded legend to the flags of various countries to comment on the cultural and social conditions there. The mastermind behind the effort is a 25-year-old Brazilian graphic designer named Icaro Doria. “We started to research relevant, global and current facts and thus came up with the idea to put new meanings to the colors of the flags,” Doria tells BrazilianArtists.net. “We used real data taken from the Web sites of Amnesty International and the UNO.” The tagline is, “Meet the world.” The campaign, via Foote Cone & Belding Portugal, won a gold Lion at Cannes. [Link]