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Arabic Typography is Hard

I am in such a bad mood now. I had an argument with 2 other creatives at the office. I was trying to explain to them that arabic typography is difficult and they wouldn’t get it. I have 3 logos I need to create arabic type for, they want it today. I explained to them that this isn’t an easy thing. It needs time. One of the creative insisted its an easy thing and doesn’t need time at all. I went ahead and explained to them that 2 of the 3 english logo-types I need to convert are located in a box. This causes problems with the arabic since the arabic typeface will have the letter “Ya” which will have dots that will fall below the baseline. This means the hight of the arabic type will be higher then the english. I can’t change the size of the box so that will be a problem. The guy wouldn’t listen and told me he would do it. I of-course refused since I am the best guy for this job and I would be afraid anyone else who attempts it will end up killing the logos. I really hate it when people don’t get it.

4 replies on “Arabic Typography is Hard”

Wow. This reminds me of when I used to work in Lebanon… My sympathies!!! I totally agree that you need time for good Arabic typography, and I do this for a living!

(if you need my help in yelling at your colleagues let me know 🙂

ps. very interesting site!

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