The box on the left is the original Kellogg’s Cornflakes with their signature rooster thats been on the front of their boxes since 1957. The box on the right is the Sultan Center generic brand of cornflakes.. with a green rooster. Next up, Sultan Center canned vegetables with a green giant as the mascot.
35 replies on “Rooster here, rooster there, rooster everywhere”
never knew corn flakes are made from rooster meat.
Boy I’d like to see what they come up with for Tony the Tiger …wonder if theyll steel his catch phrase as well
Yeah I saw Kleemex, Heimz Ketchup, and Tibe too (Kleenex, Heinz, and Tide)
why kelloggs?
That’s one nice looking cock!
3adi, when you go to CVS .. u fing TYLENOL and next to it CVS brand tylenol same packaging diff name.. same thing with supermarket products like giant and safeway
yeah it is not only the flakes .. TSC has been coming up with these products a lot lately … i think because they are trying to do what Wallmart has done … make everything into their own products ….
If its cheaper and same quality or even better and more expensive then why not?!
I was talking about how the generic sultan center cornflakes stole the rooster from kelloggs. I know supermarkets have their own generic branded items like cornflakes, tissue boxes, water etc.. but walmart doesn’t steal trademarked icons.
It doesnt look exactly the same if you look at it closely…and why cant they use it? is the rooster made especially for kelloggs? actually because everyone is so used to kelloggs they “sultan” were smart about it….when i look at the box of Sultan corn flakes i think okay that is cornflakes maybe not kelloggs but it is definately cornflakes….
Lina yes the green rooster is made specially for Kelloggs, its THERE registered trademark. Do you know what a trademark is? Do you know what trademark infringement is? Its like taking the golden arches for McDonalds and using it for your burger place so that people kow you sell burgers. It doesn’t work that way…
that specific shade of green? you think in this world there is only one green rooster? then again its not identical.
Oh my god you are soooo naive! Its pretty obvious now that you are somehow connected to Sultan Center.
Its a green rooster, there are no real life green roosters, it was created just for Kelloggs and its their signtature trademark for their cornflakes, you can’t come along and make a 3D version of it and then place it on your cornflakes and say its ok. Its stealing!
Mark im with you all the way the rooster when seen makes me buy the product. next time you buy a dvd from hawally, or a beuty product from Friday market remeber the issue isnt Sultan Center the issue is much deeper. The MOC put laws to protect IP and trademarks yet in Kuwait Laws arnt implemented in such a way to protect our trademerks. Did you know that the sultan center and the agents of Keloggs are cousins so if cousins dont have a problem whats your excuse?
Lina! kelloggs created this green rooster for brand recognition purpose for their own corn flakes… actually a rooster have NOTHING to do with actual corn flakes nor cereals… they created that image for their customer to recognize their “OWN BRAND” and when another company uses that same image and “modify” it they are also seeking and stealing the other company’s reputation! I swear your comments made me laugh so hard cuz you dont know anything about marketing!!
i wonder ? where do you work? so i can taste what marketting is all about and laugh with you
i agree with Lina. The green rooster is not only for kellogs…anyone else can use it, and it’s not identical either.
KWT23 the green rooster is only for Kelloggs and according to the copyright laws no one else can use it. If you agree with this or not it doesn’t matter, the law is the law. Its as if you are saying you don’t agree with 80km speed limit on the Gulf Road. Even though you don’t agree with it, it doesn’t change the fact that the law says the speed limit on the Gulf Road is 80km.
To make it as simple as possible for everyone here who doesn’t believe in copyrights.
The McDonalds golden arch, the big yellow M… that belongs to McDonalds. If you went and opened a restaurant and used their big M as your logo, you would be breaking the law.
Same in the cornflakes business.
The green rooster which was created by the ad agency Leo Burnett in 1957 belongs to Kelloggs. Its part of what differentiates their brand from the competition. If you went an opened up a cornflakes company and put the green rooster as your logo, you would be breaking the law. Its that simple.
Maybe the issue with piracy and copyright infringement in Kuwait is the fact that a lot of people here aren’t educated on this topic.
If blog readers like Lina and KWT23 here don’t think using the green rooster is infringing on the Kelloggs brand then imagine regular folks who don’t even know what a blog is think about it.
and FYI, it doesn’t have to be identical to be counted as copyright infringement. If you took the McDonalds logo and changed it from yellow to blue, it would still be copyright infringement.
Here are some sources to help everyone understand/prove how and why the Sultan Center cornflakes is infringing on the Kelloggs trademark:
What is a trademark?
https://www.quizlaw.com/trademarks/what_is_a_trademark.php
What is an arbitrary or fanciful mark?
https://www.quizlaw.com/trademarks/what_is_an_arbitrary_or_fancif.php
What is likelihood of confusion?
https://www.quizlaw.com/trademarks/what_is_likelihood_of_confusio.php
If anyone here thinks the Sultan Center green rooster is not infringing on the Kellogg’s trademark please provide us with sources to your reasoning.
I agree with all you’ve said Mark, and it’s true. But let me bring you back to reality: Do you think the law will be followed in Kuwait? Take for example the “ba6ree8” restaurant. All they did was flip Mcdonald’s “M” 90 degress and extended the edges to get the letter “B”. I agree that that might not coincide with the law, but that doesn’t mean that Kuwaiti restaurants, brands, or even Cornflakes providers will follow the law.
yes i totally agree, the copyright law is not enforced in Kuwait, but that doesn’t mean a large local chain like Sultan Center shouldn’t follow it. If this cornflakes was a chinese import being sold at a local bakala i wouldn’t care less but Sultan Center is a Kuwaiti business achievement and this cornflakes box has their name on it so thats why it matters.
Dude, now your starting to split products in Kuwait. If Kuwait shall enforce the copyright law – which it should – then every thing should follow the law, or else they wouldn’t have done anything. All i’m saying is that unless the government takes action, nothing will change in Kuwait. And if they decide to force the law on big companies and important products and leave the others, then its best for the government not to take any action.
What i said is that Sultan Center shouldn’t need the government to tell them not to steal, they should be telling themselves that.
I didn’t “split products” or whatever.
True. Sultan Center shouldn’t need the government to tell them that, but apparently they do. So unless the government interferes, expect more product rip-offs and copies wherever you go.
lina…
https://en.wikipedia.org/wiki/Corn_Flakes#Marketing
https://www.petcaretips.net/cornelius-rooster.html
In 1957 the Leo Burnett Advertising Agency was contacted
and developed Cornelius specifically for the front of the
Kellogg’s Corn Flakes cereal package.
https://www.kelloggs.ca/whoweare/characters.htm
With his green body, red comb, and yellow beak, Cornelius is the symbol of waking up and getting the morning off to a good start. A confident roaster who, with the help of Kellogg’s* Corn Flakes, is able to do his job right. Cornelius knows that a bowl of Kellogg’s* Corn Flakes is a great way to start the day.
Thats all marketing to me 🙂 lots of money and budget put into that to create that image!!!!
Its as simple as this… Marketing branding seek to create the expectations behind the image! They create a brand that associates with their product, thus making it unique and special. So clearly branding is very important in advertising their OWN products to distinguish it from other competitors… Sultan Center took the short cut here! Its Marketing 101 😉
Its called Brand Copycat
Its a B-class product as it looks.
I think what you said is true with regards to Sultan Center copyright infringement. Even if the government has no control or enforcement of copyrights, you still have consumers that are intelligent enough to know it is an infringement. This not only reflects negatively on the product, but the whole organization as a whole. In times where independent new brands have a path for growth, a company like Sultan Center should create its own identifiable brand.
Mark,I agree with you on this issue.
Sultan did steal the logo…that is obvious.
I also agree that a large corporation like Sultan should uphold business ethics even though they are not enforced in Kuwait.
But I have a thorn to pick with you Mark…Isn’t downloading movies and series also a form of stealing copyrighted material…why the double standards then? I think you should stop downloading movies illegally, or at least do not say on your BLOG you downloaded movies, keep it to yourself.
Lina,
Please stop writing.
Hilarious.
If i were Sultan wanting to sell to a bunch of people who rip art of the internet (music,shows,movies,games) then i would do the same since they should technically have no ethic on this matter.
sam540, I totally agree, downloading movies is illegal and I’ve posted about that before. Could you please point out a recent post of mine where I say I downloaded movies?
thanks