Yesterday night I attended the KREA which stands for Kuwait Rewards Excellence in Advertising. I hate attending such events and yesterday was actually my first time attending one. I prefer being low profile and as Bruce Mau says, “Don’t enter awards competitions. Just don’t. It’s not good for you”. But, yesterday was an exception and I had to attend. A good friend of mine was one of the judges at the event and he was only in Kuwait for a few days and the only 2 days I would be able to see him were the night before the event and during the event. So, I ended up attending the event so I could see more of him.
Unlike what I was expecting, the event turned out to be pretty fun. I ended up seeing a lot of old friends and the whole thing felt like a high school reuninion. I was sitting with Nat and some friends at work on a table on the first row and we spent most of the time joking around and having some fun. The event honestly was a disaster although people were telling me this one was slightly better then the Kuwait Awards that was held a few months back. There were a lot of presentation mess ups and the whole thing didn’t feel very organized. There were also some fishy moments which didn’t help with the awards credibility. Agencies were only allowed to submit work that was from 2004 up till now yet there was one agency I know of that submitted work that was prior to 2004 and they ended up winning awards! I found that very shady.
Overall though it was a good night for my agency, we won a whole bunch of awards and I actually got on stage to receive a couple.. not a smart move for someone who would rather remain low profile. But it was fun and I was dressed up very formally which I only do like once every blue moon. The event finished before midnight but by the time I got home (it was held at the Hilton Resort) it was past 12 so I just quickly hit the sack. I don’t think I will ever attend another awards ceromony but atleast now I know incase I do it will probably be fun.
7 replies on “The KREA”
Mabrook on the awards!
This award was better organized that the one held previously in Salwa Hall, but still I find it very unprofessional maybe for the fact that it was the first edition. There was a lot of miscommunication specially in how the categories were divided without any knowledge prior the event, also the credibility of the event was doubtful specially when the award is only for Kuwait and a lot of the ads displayed did not appear in any media here in Kuwait. Overall I was very disappointed in the whole experience I wish the event served the real purpose of rewarding the Kuwait advertising industry not the financial profit gained from the event.
just posted about it too 🙂 glad to know we agree on this one…saw the tie 🙂
I agree with waswas & Marc. The organizers should have done much better. It seems that many agencies that particiated didnt show all their work. And I saw some outdoor work in the event that I didnt see before here in Kuwait (Where did it jumped out from ;~). The category section was a complete mess. I hope that next time I will see a better event. Hopefully
Hopefully they will learn from their mistakes, if it was better then last year then they can only get better! They have no where to go but up! (inshalla)
hey y dint you uload the pictures how come you dont haveany pics of yourself and nat