Back in 2012, 965 Flowers launched as a local online flower delivery website and I ended up posting about them after I needed to use them one day. Over time though they started adding other items that also fit with the different occasions people gifted flowers, items like chocolates, baked goods and other kinds of small gifts. They also started expanding to other parts of the GCC so their name 965 Flowers became an issue for them. They were no longer just based in Kuwait and they no longer just had flowers so they decided to rebrand and starting today they’re going by Bleems.
They chose the word Bleems because it doesn’t mean anything and works in Arabic and English. They chose a word that had no meaning because they didn’t want to end up with a name that would limit their ability to expand their business later on down the line. Personally Bleems reminds me of the old PlayStation emulator for the PC called Bleem! while a quick search on Urban Dictionary pops up some interesting other definitions. In any case, it’s still a much better name than 965 Flowers (or 965 anything).
Their official re-launch is today and the owners sent me the video above which basically explains everything I just wrote. Here is a link to their [Website]
2 replies on “965 Flowers is now Bleems”
in my language flowers is “Blome” so naturally when i read bleems i think flowers :p lol
I’ve used their services before via their iOS app and it’s very convenient.
Good luck to them, hope they continue to provide top class service.