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The new Wataniya Airways commercial

I spent 2 hours trying to upload this video onto YouTube with my 1.5MB Qualitynet connection and I couldn’t. Finally was able to upload it by connecting my Mac to my iPhone’s 3G connection. Took around an hour but at least its finally up. Anyway this is the final cut of the new Wataniya Airways commercial which we shot 10 days ago in Beirut. I uploaded the 720p version so make sure you click the HD button or click the following link for the best resolution. [YouTube – HD]

60 replies on “The new Wataniya Airways commercial”

el sara7a mesh 7elo…..works for mattresses or pillows or shampoo or conditioner or hotels…. but i liked the pool

The punch line’s great.. not too happy with the visuals though. Now, now, now before you all start bashing me; I’m a customer and entitled to critique the ad film.

the slogan is great

but i sure think that the man falling in bed taht u showed us was edited really realy bad

the way he fell back was so comforting …here its like so fast a split second doesnt capture its essence

I love it… simple, elegant, and even touching…

very well made, props to the creative team this is very impressive for this region

music could’ve been better, my only critique

LOL just watched this while it was on mute and i didnt know , with Solid sessions – Janeiro( Chiller twist blue line remix) and was thinking WOW nice music to it , then i realised it was my music lol.

This should be an ad for a high speed video camera, not an airline. If you’re flying to get from point A to point B, falling in slow-mo is not a good thing. Sorry, but whoever came up with the concept has some loose screws in his head.

Just an honest opinion.

PLay this on the backround imo is better than the music
Solid sessions – Janeiro( Chiller twist blue line remix

its good but I don’t think the idea of using a high speed camera came in the first place to implement the video idea, but it seams using the speed camera was the initial decision and then they put down their thoughts! and what thoughts can you put down when using a speed camera? Just a slow motion video!!

Thanks everyone for the feedback.

HeartBeat: We didn’t start with the execution idea first, that’s not how we work. The idea of using this camera came later during the production stage.

I think, without the caption the full video will look like a ad. of resort holiday package arranged by Wataniya Airways. The video starts with less frequency of changing shots and gradually increases with much frequency, which doesn’t seems to be good watching. I mean it ends with clusters of shots before the Wataniya Airways appears.

Really like this ad, especially compared to the crap out there. Wasn’t crammed with useless information and useless animations or footage.

moi:

the reason this ad is cool isn’t because everything is in slow-mo.

Compared to the rest of the crap ads you see in Kuwait, its definitely above par. On the global scale, not so much.

You could have come up with some better examples of ‘off the ground’ though.

Tag line is one of the best.

like zaydoun said it’s sweet.
music could be better and it COULD be less Zain-ish. then again, you’re conditioned to be in that lovey dovey mindset.

Mark, your iPhone is actually working on 3G ? i thought that doesn’t work here in kuwait so i’ve postponted switching to 3G from my reg iPhone…..May you e-mail me with which telecomm provider ur with and the price plans etc..? Thanks

I really liked the ad. Great concept, and visuals. And the slogan was perfect. Good job Mark!

As far as the man falling on the bed is concerned, I have to agree, after seeing the first clip you sent, this add doesn’t capture his fall as well.

The ad’s good. I liked the slogan. How true lol, the best moments happen when you are in the air :p

I liked the music too..the way the music became slightly bizarre in the end.

I’m pretty sure this is the best airline ad in Kuwait.

Jesus Christ guys, it’s just a commercial, it’s does not INTEND on changing your life.

Job well done, though! It’s fantastic!

Outstanding commercial Mark!
The music and motion flow perfectly. Its very simple, which is always a plus when you have 15 minutes ramadhan commercials of people yelling and some guy trying to sing in horrible english and french.. Its not like american airline commercials for sure, where they try to cram as much prices in your head as possible! and its also totally not like the european airline commercials where the only words on the screen are “we do you this, we do you that, because we are the best!” .. this ad is unique because it simply delivers the idea straight up creatively by attaching the idea “best moments are off the ground”.. Goodjob
Hope to see more video ads soon!

Monera ..

his voice is great .. but if you understood what he was saying french you would know that they didn’t spend time into making a good video .. he was saying “day after day .. i fall in love with the ocean.. the people that are better than me come”

if they’re goal was to wish us a happy ramadhan, they should at least do it right. πŸ™‚

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