Kuwait Airways launched an outdoor campaign last week to highlight the fact their new terminal is opening this month. One thing I don’t get is the date format they’re using on all their advertising material which is 08-08-08/018. The date doesn’t make any sense.

The new terminal is opening on August 8th with a limited number of flight routes which is already going to be confusing to travelers, and now you have this abstract date format they’re using.

Over the weekend I asked my followers on twitter if they could translate the Kuwait Airways date format and nobody could.

This date is August 8th, 2008.

This could be read as August 8th, 2008/2018 although it doesn’t make sense why they’re using 018 and not 18, and what does 2008 have to do with this?

This is the actual date they should be using.

A follower suggested the first 08 might mean represent that fact they’re opening at 8AM but it wouldn’t make sense to insert a time into a date format. IF they could do that it would have at least made more sense to have it 08/08-08-18 for example.

Even with the Kuwait Airways tweet above which says the terminal is opening on 08-08-18 at 8AM, and the first flight will be KU0808, it still doesn’t explain what 08-08-08/018 is. What a confusing mess.