Kuwait Airways launched an outdoor campaign last week to highlight the fact their new terminal is opening this month. One thing I don’t get is the date format they’re using on all their advertising material which is 08-08-08/018. The date doesn’t make any sense.

The new terminal is opening on August 8th with a limited number of flight routes which is already going to be confusing to travelers, and now you have this abstract date format they’re using.

Over the weekend I asked my followers on twitter if they could translate the Kuwait Airways date format and nobody could.

08-08-08
This date is August 8th, 2008.

08-08-08/018
This could be read as August 8th, 2008/2018 although it doesn’t make sense why they’re using 018 and not 18, and what does 2008 have to do with this?

08-08-18
This is the actual date they should be using.

A follower suggested the first 08 might mean represent that fact they’re opening at 8AM but it wouldn’t make sense to insert a time into a date format. IF they could do that it would have at least made more sense to have it 08/08-08-18 for example.

Even with the Kuwait Airways tweet above which says the terminal is opening on 08-08-18 at 8AM, and the first flight will be KU0808, it still doesn’t explain what 08-08-08/018 is. What a confusing mess.