Some interesting numbers

A couple of days back the blog was listed with 9 others on CNN’s “Top ten must read blogs in the Middle East“. Automatically when that happened I went into red alert mode, I made sure the blogs cache plugins were up and running and I double checked my servers bandwidth and memory usage to make sure nothing was out of the ordinary so that once this large wave of visitors arrive, the blog wouldn’t crash and I wouldn’t lose or disappoint any potential new visitors. Imagine opening a restaurant and having enough food to serve 10 people but then 100 show up, I didn’t want that to happen to me. I was of course expecting it to be a temporary rush, my 15 seconds of fame before the majority of the new visitors disappear forever. So how much traffic came from that article?

I’m not really sure what to think about this. This was an article on CNN and so my expectations were high of course and I was predicting around 5,000 visitors to come in and easily 10,000+. But somehow I overshot my estimates by a considerable amount as you can see. I have a few theories on why this must be the case:

– Maybe the majority of their readers only read their main news and not other none news related articles
– Maybe their readers aren’t used to clicking links in their articles and so never thought about clicking any of the blog links mentioned
– Maybe no one was interested in finding out more about my blog
– Maybe majority of the people who read the article already knew my blog and didn’t see a reason to click it
– The article went up at the start of the weekend which is when based on my blogs stats the daily readership dwindles down considerably
– Maybe the article wasn’t publicized enough on CNN and so not many people ended up reading it
– Or maybe their readership base are serious businessmen or older people who don’t think blogs are interesting enough or even newsworthy

Those of course are just my theories and I’m sure CNN themselves have a better idea of who reads what on their site and why this article might not have transitioned into a large quantity of clicks. But this got me thinking… How much traffic did the Benihana lawsuit really send my way? I went digging for the numbers and here are the top referrers:

– Slashdot.org 4,957
– BoingBoing.net 757
– electrony.net 469
– fakeplasticsouks.blogspot.com 437
– AmericanBlog.com 303
– FastCompany.com 285
– Zagat.com 184
– eConsultancy.com 166
– techania.com 171
– LAWeekly.com 139
– TheNextWeb.com 127

By the looks of it that’s not a lot but at the peak of interest and because of the fact that it was picked up by a ton of bloggers and news sites (here is the full list) it was enough to bring in around 20,000 visitors in a single day which is slightly less than double what I usually get. On January 31st when the story first started picking up my readership for that day increased to 16,748 visitors followed by an increase to 19,610 on February 1st until going back down to 15,672 on February 2nd and then things went back to normal on February 3rd when it went back to 12,030 which is what the blog usually gets per day.

In comparison, on March 29th the rumor of Jackie Chan being dead started spreading again and a search for Jackie Chan is dead on that day resulted in my blog being one of the first results on Google so I got a sudden influx of over 10,000 visitors coming in to check out my old post on that rumor. That sudden surge actually brought down the blog a few times during that day which resulted in me permanently removing some memory intensive plugin as well as having the Super Cache plugin permanently on so that in the future no matter what happens the site can handle it.

Anyway I’ve never shared detailed numbers like this on the blog before so hopefully you found the above interesting, it’s just a small behind the scenes glimpse.