We launched our PantryBee iOS app yesterday and Mark asked me to write about why we made that decision for our business. As a small business with limited cash reserves, it’s always hard to make the decision to invest in a new platform, and it was a year of back and forth before we decided to finally go ahead.

Why did we do it? Well, it’s obvious to everyone that mobile usage is super high in Kuwait, and that a lot of purchases are done through mobile. We knew that, but we also wanted to verify against our own traffic. So after a year of data collection, we did find that most of our users were indeed purchasing PantryBee meal kits from their phone and that the majority of those were iPhone users. Armed with that info we decided to go for it. The biggest hurdle, of course, was cost. We didn’t have thousands of KD to throw on something that might not be useful, so we went about it as economically as we could with the goal of making our customers experience better.

The first step to creating an app is setting up an account with the Apple Developer Program. This honestly wasn’t that difficult of a process, there’s just a bit of waiting time in order to be verified as a legitimate business. The second step for us was finding an appropriate third party to assist with the App creation process. Seeing as we already had an existing e-commerce backend (Shopify), we searched for companies that had an app that would integrate with the Shopify platform. The whole process from A-Z took about 3 months to get to the current app we have out right now.

Though our site is already mobile friendly, our new app allows a more seamless navigation of our offerings, including app-specific promos, notifications and more. It has all the info and products available on our site, just better suited to a mobile experience. So head to the app store and tell us what you think! You can download our app from this [Link]

If you have any specific comments or want to know more about the process for your own business, feel free to email us at info@pantrybee.com and we’ll try and help as much as we can.

Post by Hind
CoFounder of PantryBee where home cooking is made easy.