Design Interesting Sports

Emblem of Beijing 2008

beijing 2008

A couple of days ago I posted a link with the past logos of the Olympics, today I am posting about the Beijing 2008 logo, the upcoming Olympic games that will be held in China.

According to some sources, the following it the meaning behind the Beijing 2008 logo:

The official emblem of Beijing 2008 entitled “Chinese Seal-Dancing Beijing” cleverly combines the Chinese seal and the art of calligraphy with sporting features, transforming the elements into a human figure running forward and embracing triumph. The figure resembles the Chinese character “Jing”, which stands for the name of the host city and represents a particularly significant Chinese style. The artwork embodies four messages:

– Chinese culture,
– the color of red China
– Beijing welcomes friends from all over the world
– to challenge the extreme and achieve the perfect and promote the Olympic motto of “Citius, Altius, Fortius (Faster, Higher, Stronger).

I personally don’t like the logo because I prefer the one below. Its the one Beijing used when they were bidding for the Olympics. But according to officials, “to safeguard the interests of the Olympic sponsors, it had to have a new one.” I don’t know what that means but they basically had to create a new logo which is the one they are using now.

beijing 2008 logo

Here is more information on the new logo
Here is more information on the old logo

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