Every now and then a local company revamps their identity and the end result turns out to be great but that doesn’t happen too often. Most of the time the new identity turns out to be crap and it pisses me off. Salhia released a new identity last month and I have to say, I love it! Ever since I saw it I’ve been compelled to write about it but only just now did I manage to find the website with the new logo. When I first saw the logo I didn’t think it matched the atmosphere of the “Salhia Complex” but after reading their press release I realized the new logo replaces the Salhia Real Estate Company logo not the Salhia Complex logo. That makes a lot more sense since Salhia Complex is a lot warmer in reality while the new logo is colder and more corporate. Anyone know the agency behind this rebranding? [Link]
17 replies on “New Salhia Logo”
it needed to be pimped
Its cool 🙂
Why do I feel that Mark always cribs about new logos and the agencies behind them?
Is it because other designs are crap shit or because standards perceived by Mark are quite high ?
Any clarifications Mark ?
Damn! I rant a lot these days.
~ Soul
it’s need to be pink lol , kuwait loves pink .
wtf !
Mark, Fitch did the re-branding (need more clarification)
What I like about Salhia Real Estate is that they have a clear vision and goal unlike many other huge corporations in Kuwait where their vision is “Generate as much money as possible using any mean”. I have designed few items in the newer buildings (Al-Raya 1 and 2, Salhia Car Park, and Max Mara Extension).
The only problem they have is that they don’t care about due dates. Thats why many of their projects take much more time than they should.
Soul I didn’t complain about the Salhia logo, didn’t you read I said I liked it! Checking my archives so far I have said more good things about new logos then bad. Only two I was hard on were Burgan Bank and Ahli Bank but if you compare it to the ones I have said good stuff about you would understand why:
The Bad
https://248am.com/mark/kuwait/new-ahli-bank-logo/
https://248am.com/mark/kuwait/new-burgan-bank-logo/
The Good
https://248am.com/mark/kuwait/new-salhia-logo/
https://248am.com/mark/kuwait/agility-used-to-be-pwc/
https://248am.com/mark/kuwait/bbk-new-identity/
https://248am.com/mark/design/dubai-airport-rebrands/
Nice logo 🙂
now ~
here’s a company with class for a change…
they build beautifull
Cool Mark
Finally something cool…after all the ugly bank logos.
Excellent rebranding, unlike the Joker / Space Odyssey 2001 rebranding of some companies.
I don’t think that FITCH has created the new identity, i have their updated client profile and i could not find the logo or anything related to SALHIA out there
It was done by my previous employer in Dubai – Origin Communications.
PS.
I’m glad you like it, I never really got that excited about it, I found the S hard to read on pale backgrounds (as above) and thought relying on Trajan as the corporate typeface (again) was a bit of a boring cop out. No doubt an improvement on what went before, but could have done better.
But it got picked to be featured in one of the logolounge books, so what do I know!
The agency that worked on the rebranding of Salhia is Origin
http://www.grouporigin.com