Ulta Beauty Kuwait has an official opening date and it’s Friday, November 7.
Kecia Steelman, the CEO of Ulta Beauty, announced the date at a pre-launch party in Dubai this past weekend. Their first location in Kuwait will be at The Avenues, taking over the spot where Dean & Deluca used to be. It will also be the first Ulta Beauty location outside the U.S.
I visited Ulta Beauty for the first time a few weeks ago while I was in LA. The store felt like a mix between Boots and Sephora and wasn’t that visually appealing, but I’ve been told the Kuwait and Dubai locations will have a more premium look.
Ulta Beauty’s Middle East instagram account is @ultabeautymiddleeast