Jazeera Airways just rebranded their identity and launched their new face lifted website. Not sure how I feel about their new logo yet, going to wait and see their new plane livery before I make up my mind on it. [Link]
Thanks Sara
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30 replies on “Jazeera Airways Rebrands”
I like the new website, hate the logo. Feels like a newspaper or Wasee6 deal kind of thing. Horrible. I really do wonder if companies in Kuwait go through like a test or consumer behavior prior to launching a new product or brand.
Yeah the steps go as follows:
1) Get high paid designers to do some professional work on par with global standards
2) Test it out if it’s consumer facing, see what other people think. Do focus tests, informal customer surveys
3) Ignore all of it and pick the worst possible design
This is actually pretty accurate.
What about the initial brief and board meeting that came up with the lame name Jazeera???
Some times clients come in with a name and aren’t willing to negotiate a change. Obviously the best case scenario is a client coming in with a business, but no name so it gives us the chance to brainstorm names + visual concepts. Then you pray that the client is as open-minded to ideas as they seem. A lot of research is done before we start creating anything and it’s frustrating to have clients toss it out.
Reminds me of Al Jarida Logo
We need to rebrand “Garbage”
Let’s call it “Trash” instead.
Abraj
This is crazy. it actually might be worse than Avenues re branded logo.
nothing can be worse than the avenues logo!
A lot of comments say it’s bad, but what exactly is bad about it?
The designers could have stuck with two colors for the logo instead of three but other than that I think the typeface is fine. They even incorporated the little diamond as the full-stop from their old logo.
Logo looks like a modern machboos place you’d find in Fahaheel. I see no correlation to either flight, or Kuwait, other than maybe the colors to the water towers..which is like saying I’m close with my far cousins fathers brother.
Whats with the Blue!
Lots of Blues here.
Kuwait Airways – Blue
Jazeera – Blue
MOI – Blue
MOE – Blue
MOH – Blue ( I Guess)
New Kuwait – Blue
Because blue is what you call the “national” colour
Kuwait airways has always been known as the bluebird
The national football team is also known as the blues
So the colour blue is sacred to kuwaiti culture
The gradient in the logo makes no sense, it just looks like it’s highlighting “ze”.
You hit the nail on the head !
How can a logo create this much hate? who cares? as long they fly on time …
so fresh… love it
Soooo.. the new logo is basically something my 10 year old cousin can do with microsoft word?
Sign me up. Seems like easy money.
I guess they should throw in the word ‘Airways’ there, because when I hear ‘Jazeera’, I automatically associate it with the news channel.
i dont
I like it. Its not ‘wow’ but long overdue for a redesign.
After reading your blog Mark for many years, its clear the goal on the comments section is to be as rude and negative as possible.
replace “your blog Mark” with “the internet” and you got it right
What you’re saying isn’t wrong but on the other hand some of us work in branding and it’s part of our jobs to critique work.
They are also getting a new terminal near the current airport.
Wondering how would it be once the new international airport is open. A separate terminal for Jazeera & Flydubai and a separate terminal for all the rest?
Just booked a ticket on the new website with the fancy logo ! booked for the 1st and confirmed, got an email with my itinerary and the date says 24th ? Cant get through to anyone at this hour 🙁 and i’m sure they are gonna blame me and say i booked it for the 24th 🙂
They should’ve changed their name, not just their logo.
In 2017 when you say “Jazeera” you right away think about the tarnished TV channel.
An while at it, they should change their ridiculous “Business” seats, i’m surprised no one seems to care about that…
Okay, the gradient on the English doesn’t make sense, but in Arabic the gradient is even more baffling.
I love the new website. So simple and fast. (Actually reminds of flydubai’s website). Now if they only refresh their fleet interior with better seats and for love of god put some screens on those seats. Kuwait airways have planes from 1990s yet they all have seats with it’s own TV screen.
I know it’s 2023 but low-cost airlines (Like Jazeera Airways) don’t have In-Flight Entertainment (Or screens you call) in their aircraft because they are expensive to install (They either remove them or replace them with In-flight connectivity such as Bluebox in Jazeera Airways).