Food Promoted

PROMOTED: Wimpy Rebrands and Relaunches

One of the first burger franchises to open in Kuwait was Wimpy back in 1969. So when I was approached by Wimpy’s marketing team to visit their newly relaunched concept I was intrigued. There are so many more burger places today than there ever were back in the 70s and 80s so I was curious as to how the OG burger joint would decide to compete. I ended up passing by yesterday for lunch to try the place out and I left impressed. Wimpy didn’t just get a new logo and some new packaging, instead, the whole concept got rebuilt from the ground up and every single part of it got upgraded.

I ended up ordering their Tripple Wimpy B combo but based on the messages I got from my instagram followers, I should have ordered the old school with egg burger or the chicken pury wrap since these two seem to be their most popular items. The last time I had Wimpy my experience wasn’t so great so I’m glad they fixed things up. The new branding is bright and fun and their new burgers are wayyyyy better than they ever used to be. Wimpy now use beef patties that are made fresh to order and they’re smashed similar to other good burger places. I didn’t have the chicken but they’re also now fresh and hand-breaded. For the buns, they’re using custom potato buns by Kuwait Flour Mills. I was only planning to take photos and have a few bites of the burger since I was on my way to a tasting when I dropped by, but I ended up eating the whole burger because it was that good. Oh, and if you’re a fan of crinkle-cut fries then you’re gonna like the new Wimpy fries.

Wimpy currently has two locations, a branch in Nuzha and one in Shamiya. They’re also planning to open a new location in Jabriya next week right next to the large KFC facing the 4th Ring Road. They offer delivery, car hop, and pickup as well as having a small outdoor seating. If you’re interested in checking out their full menu including their all-day breakfast and newly expanded beverage menu, check them out on instagram @wimpykwt