Today was the Young Creatives competition in Dubai. Our flight arrived last night at around 1AM to Dubai and by the time we got to the hotel it was 2. Still, we managed to wake up at 7 and headed to Dubai Media City where the Cannes Lions competition was being held.
At 9AM we were briefed by the client which turned out to be WFP (World Food Program) and we had to come up with a campaign that would help promote their Food for Education program. We had until 6PM to come up and execute our ideas which was a surprise because we were told originally to expect 12 hours to work on it.
Anyway we managed to come up with around 19 different ideas which we finally narrowed down to three and then to just two which was the maximum amount of creative work we could present. We are pretty confident one of our ideas should get us in the top 3 but we will have to wait and see.
At the start of the event they introduced me and my partner as the only team that isn’t from Dubai. Turns out this was the first time a team from outside of Dubai participated which put Kuwait in the spotlight. My partner is Kuwaiti and I grew up in Kuwait so we were truly representing Kuwait.
Hopefully one of our directions hits the top 3, we should find out the results by May 8th I believe. I will try to post our favorite direction here but at the moment I am not sure if I am allowed to. I am going to go skiing now so will I post again later on tonight once I come back.