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Sage Products Now Available in Kuwait

Sage products, or Breville as it’s called in the States, are now available in Kuwait at Xcite. They recently became dealers of the brand and so have brought over their full line of products including their coffee machines which are really popular. I used to have the Oracle coffee machine which I used to love before it died on me and I couldn’t get it repaired because there was no local dealer.

The prices at Xcite are more expensive than Amazon UK even though the UK prices include 20% VAT, so not sure why the Kuwait prices aren’t more similar. But, the prices in Kuwait are still cheaper than trying to order the machines all the way from the UK like I had previously recommended you do. Here are some examples:

Sage Barista Touch Espresso Machine
Xcite: 379 KD
Amazon UK: 343 KD

Sage Barista Pro Espresso Machine
Xcite: 299 KD
Amazon UK: 243 KD

Sage Barista Express Espresso Machine
Xcite: 223 KD
Amazon UK: 259 KD

Sage Smart Grinder Pro
Xcite: 99 KD
Amazon UK: 80 KD

If you’re a tea drinker, Sage also have some really great kettles (I have the Smart Kettle as well as their 800 juicer). Also, some items like the bread machine are out of stock in the UK but available here so that’s a plus for us.

Anyway, to check out their products you can search for “Sage” on their website although I noticed they had some items in their Al Rai branch that aren’t listed on their website so might be better to just pass by the store if you’re looking for something specific.

11 replies on “Sage Products Now Available in Kuwait”

I purchased their Juicer based on your earlier reivew. That thing is a monster. Eats anything you throw at it. One of the best investment.

I got this info from the Dubai dealer, I remember him telling me that he got the rights for distribution in all of GCC except Kuwait because Alghanim had it before his deal with the Aussies

This is what I think the logic is behind pricing things in Kuwait: They look at how much the item would cost with shipping if you were to order it online and then they would price their item 10-15kd less to make it “enticing”.

and when you ask them why it’s so expensive they will simply say, “its the jamarik tax (5% on price of item) and the other fees (which are charged by waybill or shipment and then divided by the number of items in shipment fairly).”

So in other words the item should essentially cost you, the buyer, what amazon uk has it listed as (which is MSRP btw) + 5% (shipping tax) and lets just add 13 kd for random shipment fees.

the sellers in Kuwait probably buy the items at distributor prices which could be between 5-20% discount to allow for FAIR mark-up.

of course what do i know. this is just my thoughts on this.

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