Posted by Fahad AlYehya | Core Fitness – Kuwait
Core Fitness has been in business for close to 2 years. We’ve jumped into the market with very high risk, doubtful but hopeful. We originally started out with a much larger area (1,000mtr2) and slowly trimmed it down to roughly 300mtr2. Our risk was high as it is, so might as well shrink a few things or two.
In order to sell the service being sold, we needed believers, people who can witness results and talk about it to other people. And so, we brought in 10 clients with different goals, interviewing them one by one before and after our prescribed 7 week cycles. The amount of questions had no answers. With all my knowledge, I could not convince any of them that our 20 minute workouts achieved anything. I even pulled in science to explain that it’s more than possible to benefit from 10 minutes of what we were doing. I don’t blame anybody since common sense tells us that the more time we put in the better results will be.

Finally realizing that no amount of words can explain what we’re trying to sell, I simply gave up and said “Guys, go try it out. If you don’t like it you’ll get your money back.”
“That was intense!” Client #1
“HARDCORE!” Client #2
“…….”Client #3. His blood-sugar level crashed. A diabetic who didn’t eat a single calorie since breakfast.
“Huuuuh, huuuh, huuuuh…man…gi..give me a few minutes to catch my breath!” Client #4. He puked 10 minutes later.
The comments above were what our clients said after their first 20 minute workouts. Thankfully, they’ve all signed up and witnessed great results. However, this proves nothing to the people who have yet to enroll at Core Fitness. After interviewing numerous clients throughout Core’s tenure, I’d like to think that I can finally explain why our 20 minute workouts work.
Short and Sweet
The first obvious question that pops to mind is the 20 minutes. What can we possibly do in such a short time? If you think about it, that’s exactly it. We realize that 20 minutes is a short duration and we also realize that in order for a client to achieve results is by pushing him beyond his physical potential, which involves a lot of boot-camp style training and attitude. Secondly, pushing someone to the brink of insanity in 20 minutes involves some sort of motivation, hence the personal trainers responsible for pushing you towards your limits.