According to a contact of mine, Alshaya are bringing Primark, the popular multinational fashion retailer to Kuwait and the Middle East GCC.
Primark is known for offering affordable, fast fashion and a wide range of clothing, accessories, and home goods. The brand is particularly popular for its trendy styles at low prices, appealing to budget-conscious shoppers.
I don’t have any idea on when they’re planning to open their first location, but I’d imagine they would need at the very least a year. I’ll update this post if I discover more.
<strong>Update: It’s now official.