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Last night I was invited to a food tasting at a cute little Argentinian restaurant thats opening soon called La Brasa. The restaurant is owned by the popular local photographer Gustavo Ferrari who’s been living in and documenting Kuwait for 38 years now. He was always known for holding amazing barbecues so he finally decided to open up his own place. All the meat is imported straight from Argentina and I got try a whole bunch last night (it was delicious). The restaurant is located in the basement of Dar Al Awadi in Kuwait City and the opening is in around 2 to 4 weeks. I’ll post another update once it’s open.

A couple of weeks back I posted a list of prices some local instagrammers charge for paid posts. Many readers felt the prices were absurd while finding the whole processes unethical, but how do brands feel about paid influencers?

Ali Ashkanani, the owner of Elevation Burger (whom also advertise on this blog) posted his view about this on LinkedIn and with his permission I’ve gone ahead and posted it below:

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Paid Influencers: Yay or Nay?

Mark Makhoul, the profound blogger mark248am1.wpenginepowered.com, blogged about the card rate of number of influencers in the social media. The post has raised some controversial questions that I summarize in two sides;1) the value to money of the practice, and 2) the ethical side of advertising without declaring it. I personally worked with many of the influencers that Mark has mentioned in his blog. And I like to share my experience on the buy-side of this practice in Kuwait.

In 2012 I met for the first time with a sale’s rep of one of the social media management companies, and the service he was offering was new to me. He had a list of tweeps with high number of followers and a price per tweet. I’m not going to hide my first reaction, I really thought the prices are exaggerated and could not find the rationality of value to money in the pricing. At that time I only asked questions, and didn’t sign up for the services.

I thought that I need to look at the practice more thoroughly. At first, why are they called influencers? And why do they get paid for endorsing something they already like! The simple answer is they have a significant number of followers on social media, which translates into high exposure for what they post. The high number of people came from the fact that people find what they share is interesting. And as their pages becomes more popular, just like any other media, the value of what appears there increases. I believe people working at Ghaliah Tech or influencers can better explain these specifics.

The other way I liked to look at the influencers is simply to compare them with athletes, models, actors, or other conventional celebrities. The rate card for advertising by conventional celebrities are substantially higher than influencers, yet we don’t question their value to money. In fact, big brands, like Coke and Nike, invest heavily in conventional celebrities, and the results are clear from their brand awareness and company’s results.

Social media has helped us all evolve our practices, from connecting with friends to doing business and exploiting new markets. Part of the evolution was the emergence of new class of celebrities, those celebrities who don’t have their photos taken by experts and don’t have their videos edited by a whole production staff. The influencers are casual cool people that we like. Most of the time they shoot their own photos and videos by their smart phones, with no extra or unnecessary efforts to deliver their messages.

In the past, we only recognized celebrities by their profession that allowed them to appear in our lives frequently due to the limited media. And for many of us, we don’t really share much of values or interests with those celebrities, we don’t really know who they really are, but we were stuck with them. Today, our celebrities are our influencers, people who we selectively follow based on our personal interests. And just like brands have always gone after celebrities, other businesses utilized the technological advancement and emergence of new class of celebrities.

The new class of celebrities is a natural and healthy evolution, as this new class is filling significant gaps in the branding and advertising. In the past, only big companies could afford to pay celebrities to bring their brands to public. Today, with the influencers, the new class of celebrities is more affordable for all business scales. Branding is no longer limited to companies with deep pockets, celebrities are available for big and small companies.

At Elevation Burger, I have worked with influencers since the beginning of 2013, specifically at our store openings. We invited @Acsia_AKF, @7amadQalam, and others, who I believe have given us a good brand awareness on social media.

So is their value to money of what they do from business perspective? Probably there is, but is their service priced correctly? Maybe this question requires more digging

On other hand of the controversy comes the ethical question. And I think the answer to this question is straight forward, a paid post is not an endorsement and not having it clear eventually means misleading the followers. I asked many influencers about the ethics of the practice from their perspective and it looked a bit different.

For many influencers they presume that their followers know they are posting paid ads, and this assumption is based on how each has defined themselves on their bio. Also many influencers take pride in what they do and they still consider their paid ads as endorsements as they would only do business with brands with certain values that matches theirs. And there is an increasing number of influencers that are clearly mentioning the related business parties and clearly distinguishing between their posts and paid ads.

I like to observe the evolution of the social media and the businesses that it’s creating. Social media is a total new sphere of networking and relationships, a new market place, and I think it’s interesting to see how it solves it’s problem. Today Mark has raised the awareness of this market on his blog, I have put my comments on LinkedIn, and I’m sure there are many others discussing it on Twitter or Instagram. Eventually the market will shape itself and it will define its standards.

Ali Ashkanani
CEO at TABCo Food

Back in May while doing some research about Kuwait in the old days I contacted a person by the name of John Beresford and asked him if he had any old photographs or videos of Kuwait from back in the old days. Turns out he didn’t have any videos but he did have some photos and more importantly, a treasure of information, mostly stories of simple things from life back then that many people might have forgotten or not even have known about. I’ve been trying to figure out how to share this trove of fascinating info for the past week and just decided I would share it in parts.

This is
Life in Kuwait back in the 1950s – Part 1
by John Beresford

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Ahmadi was built from scratch, power, drains, everything. My father arrived in April 1949 – he missed the last flying boat service by a week which always disappointed him – he fancied the flight from Beirut via the Iraqi Marshes to Shuwaik. One of the people he arrived with got up, walked to the door, looked out and went back to sit down – he did not get off the plane. Dad did and spent 2 weeks in a tent before graduating to a nissen hut, which was far too hot – with limited power there was no overhead fan. He shared with some fairly coarse drillers from Oklahoma who kept a pistol which was passed around in turn to everyone. It was the job of the person with the pistol to go outside at night and shoot any braying donkeys that were keeping people awake. The only thing he kept from the experience was a taste for iced tea and a distaste for drillers.

My parents got married in 1954. Kuwait Oil Company (KOC) gave them a married quarter and equipped it. Furniture, linen, plates, cutlery, aluminium saucepans, were supplied. I still use the cutlery – EPNS from Mappin and Webb, and some for the saucepans and chip pans. They are stamped with ‘KUOCO’. The crockery had a green band around the edge – I don’t remember who made it. You supplied your own curtains, carpets and bedding. There was nowhere to buy such things so KOC had a commissariat and issued such items. Later on, in the 1960’s, it decided to stop doing this and let everyone keep what they had already received. There was a laundry in the industrial area, North of the South tank farm, where items could be laundered, dry cleaned and starched if necessary. I threw away an old KOC laundry box this summer- it had been used to store tools in the garage. The system was pretty much the same as the army used, and most people employees had been in the forces. They had been posted overseas and had little desire to return to the UK as it was cold, depressed and depressing. Quite a few had been in the British Palestine Police and after 1948 moved elsewhere. There was quite a mix of people around; Dad liked playing rugby in Basrah because there were lots of nightclubs and shows populated by white Russian dancers who could not go back home.

In the picture of the front room note:

– The gas fire – every KOC European/US house had a gas fire , and we used it!

– There is an electrical fan on the floor. I don’t know if this means there was no air-conditioning yet. Overhead fans did exist. The air-conditioning was not as nowadays, with individual units to each room. KOC had a central Ice Plant, that produced ice (obvious from the name) and a lot of cold water. This was piped around the European part of Ahmadi (the management/supervisory accommodation) because managers and supervisors tended to be European, and had higher spec accommodation. The Indians and Pakistanis (IPs) had their area and type of houses, and the Arabs had theirs. Arab managers had management houses. The original drains were made of cast iron and the manager in charge of the domestic infrastructure got bored and did a survey to see haw the drains stood up to use. His conclusion was that the drains in the IP areas corroded more quickly that in the Arab areas, and the Europeans’ drains corroded least of all. He attributed this to the diet.

However, reverting to the a/c, the insulated pipes carried the chilled water to the main a/c unit in every house, and from there cooled air was pumped around the houses. It was an efficient way of supplying a/c. The houses had large ducts made of asbestos sheet that cooled most rooms. I don’t know of anyone that has blamed any subsequent cancer on having had their a/c ducts made of it. Of course when my father had been doing some plumbing and had failed to complete it before the ice plant started to pump its cool water around town he had to phone up and tell them to stop the pump until he was all watertight again! As he was by this time in charge of Ahmadi’s services as well as the oil company’s electrics he could get away with a lot.

– The standard lamp is the one issued by KOC. The entire front room looks shockingly similar to the 1950s room in the Geffrye Museum – a small museum in London, North of Liverpool Street Station, that displays the British domestic front room throughout the centuries. So many people had rooms like the one in the museum. Especially the textiles.

The photo above shows the house after my parents had moved in. There is no garden. It was easier to get the fence and other bits from KOC and build your own. Dad bought concrete flagstones and brought them home 2-3 at a time. In the distance another house is being built. This is up in the Ridge area of Ahmadi. Our house backed onto desert (from the photo at this time it seems to have fronted onto desert as well) and at the back were well heads from the Ahmadi field. In 1956 someone took exception to the Suez Crisis and blew one of them up. This really annoyed my mother. I had 24 terry nappies that were reusable and most of them had been boiled and were hanging on the line when the explosion happed. The fire that resulted covered them all in oily soot and Mum never managed to get them white again. The clean up afterwards she never forgot. Things had to be cleaned. If she had thrown them away there were no more to be obtained. This ridge area was covered in houses when we left in 1972. Houses were every 30-40 yards or less. As it started to drop down the long incline to the sea the slope arrived at the Hubara Club, and the golf course, neither of which had been built when this photo was taken.

Some houses were called PMQs others were called Swedes because they were wooden houses, prefabricated and shipped in from Sweden. Ours was made of Basrah brick which is quite soft. Generally the Americans had bigger houses and earned more money because they were Americans. It was said that everything cost more in the USA. If it did then, it certainly does not nowadays. Everyone had their grade of housing – very much like the armed forces. Bachelors had their accommodation in the guest house where we sometime went on fridays to have a curry. Only rarely, but we enjoyed it greatly. Again, the ‘Bachelors’ Mess’ was modelled on the armed forces.

One way or another you could get most things from KOC. After prohibition came in he and one of his staff, who had worked in a distillery, had the fitters in the electrical division make a still, a proper one, with thermostats, electrical heating, a cooled column for fractionalisation with about 800 marbles in it to increase the surface area for condensation, and the distillate was filtered through charcoal. They then distilled it a 2nd time for purity and then converted it into whatever tipple they wanted, usually gin and brandy. A mail order shop in New York sold food colouring and ingredients especially designed for home-made hooch. The cook made the caramel for the brandy (Dad liked the treacly taste of the Cypriot Keo brandy) and to add flavour he threw a handful of white oak chips into each bottle to simulate aging in a cask. Once his shipment got stopped by Kuwaiti customs and he had to explain what it was for to get release; he said that the white oak chips were for smoking fish, and took along an article explain how kippers were made to help. After much scepticism the shipment was released.

I mentioned a cook. KOC gave managerial staff an allowance to be spent on a servant. The choice was an ayah or a cook. We had a cook. He was a fantastic cook. He was a Pakistani and before partition had been a demonstration chef at the Indian Army School of Cookery. He could cook anything well and knew all western culinary techniques, and if he had forgotten he said so, and asked for a Larousse or some such to refresh his memory. He must have been quite old as he remembered being caught in the great Quetta earthquake and that was in the 1920s.

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End of Part 1

After being closed since the start of Ramadan, Gia has reopened again after expanding into the shop next door. Sadly their menu hasn’t expanded that much and they’re still serving the same salads which I think I’m over already. The new place looks great though with more seating inside and a few tables outside.

If you’re looking for a healthy cafe it’s hard to beat this place. [Link]

According to the latest 2014 Expat Insider report by InterNations, Kuwait ranked last ast the worst country to be an expat. The report is based on responses from 14,000 expats in 160 countries and the categories measued quality of life, ease of settling in, working abroad, family life, personal finance, and overall satisfaction living abroad. According to the report:

Kuwait ranks last in the overall country ranking. This is largely due to its low results for personal happiness and in the Ease of Settling In Index. Expats in Kuwait do not think it is easy to settle down there, make friends, or feel at home. Only 5% of survey participants feel completely at home there, and only 7% find it very easy to make local friends.

That reasons sound right but I’m not sure how Saudi Arabia managed to rank as a better place than Kuwait. Check out the full report [Here]

Update: Due to the lack of maturity by some I’ve decided to close this post for comments.

[YouTube]

Looks like another big fight has taken place at the Avenues except this time it looks like the security guards kicked major ass. The video above is a top view of the incident but you can check out the fight from other angles at the following links:

[Link 1] [Link 2] [Link 3] [Link 4]

Thanks AK

I’m heading to Beirut for the weekend for my younger brothers wedding and I feel pretty lucky since I managed to park in the long term parking lot.

The lot was actually full but like I usually do I just waited outside the parking entrance and hoped that someone would leave so I could take their spot. I wasn’t expecting to find parking today and was planning to park in the short term parking as plan B but, the parking attendant came and told me he had a spot in the back but I would have to park on the curb. I didn’t have an issue with that and so he removed the temporary barriers blocking the parking entrance and once I was in led the way to the back. I was planning to just climb the curb and park but it seems they wanted to utilize that space properly so he made me park to one side so there would still be a spot on the curb for someone else. The more cars he can help park, the more tips he will make.

According to the parking attendant the long term parking has been full for the past three days so if you’re planning to park your car at the airport expect to find the long term parking full. Your alternatives are the short term parking lot (I think it’s KD4 a day) or the cargo terminal parking lot which is free but a pretty long walk.

Note: Photo captured from my snapchat

A girl called Grace has shared a letter from her dad written during the Iraqi invasion of Kuwait in 1990. Items from the 1990 invasion always interest me but this specific letter offers a little glimpse of life of an American trapped in Kuwait during that time.

Check out the letter in a larger format [Here]

This is a busy weekend with lots of things to do so check out the full schedule below:

Thursday
Culture Shock Stand Up Comedy
Exhibition: Mappings by Roberto Lopardo
Exhibition: Talk Love… Act Peace
Exhibition: Layers

Friday
Rugby: Kuwait Scorpions RFC vs Bahrain RFC
Cooking Classes: Making the Perfect Omelette
Book Club Meeting
K’S PATH’s ‘Fun’draiser Quiz Night
The SiK Comedy Night
Kuwait Sports Event Expo

Saturday
Guided Tour: Arab Organization Headquarters
Flare’s Crossfit Throwdown
Kuwait Sports Event Expo

If you’d like to share an event on the blog [Email Me]

First of all I know I spelled hello with a “w”, I meant to do that so stay away grammar nazis. So last week I did it and went ahead and bought a Vespa. I was originally unsure if I should get one or not but in the end I realized it’s something I’ve always wanted and so I might as well get it and be done with. I then had the complicated issue of deciding which model and color to get. I was torn between a white Vespa Primavera with a red seat or a yellow Vespa Sprint model. In the end I was leaning towards the white which is why I ended up getting the yellow. I know it sounds weird but I realized I was leaning towards the white because it was the safer option and since I wasn’t buying a Toyota Camry, I decided to go with the much more exciting yellow.

Since I know the dealer fairly well we ended up working out a good deal on the bike. I won’t go into the exact details but I ended up paying part cash and part advertising space on the blog. Plus I’m sure it didn’t hurt the fact that I told them I was going to do a series of posts on life with a Vespa in Kuwait. I’ve only ridden my Vespa around the block so far but I rode it with the biggest smile on my face so I can’t wait to take it out for a night ride later.

I don’t know how long Borderlinx have been doing this but I just found out the other day they’re charging a 8.5% customs clearance fee for the items you ship with them. Thats in addition to the 5% customs charge for the Kuwaiti authorities. I chatted with their help desk and explained how illogical it was to charge an 8.5% clearance fee when the actual customs fee is only 5% but they didn’t seem to think it was odd so I’ve decided to stop using Borderlinx and instead start using MyUS.com.

For those of you who have no idea what I’m talking about, Borderlinx and MyUS are mail forwarding companies. You sign up with them and they provide you with a US mailing address so you can shop online and mail stuff to your US mailbox. They’ll then ship the stuff for you from the US mailbox to Kuwait.

I always used to consider MyUS as a more expensive option but my friend sent me a link to their Visa Card offer page and with the savings they’re offering the prices actually become pretty reasonable. I don’t have a Visa card sadly so I replaced Visa with Mastercard in the URL and ended up with the Mastercard savings page which isn’t anywhere as good as the Visa offer but is still better than nothing.

Visa Card Holders
– Waived set-up fee ($20 Savings)
– Complimentary Premium Membership for two years (a $120 USD value)
– Save 25% on shipping for first month
– Save 20% with future shipments
Here is the [Link]

Mastercard Holders
– Waived set-up fee ($20 Savings)
– Complimentary Premium Membership for one year (a USD $60 savings)
– 20% off already discounted DHL & FedEx shipping rates for your first month
– 15% off shipping rates after your first month
– Dedicated Customer Service
Here is the [Link]

I’m still using the Shop & Ship for when I am not in a hurry and want to pay the cheapest rate but for my urgent packages I’m going to start using MyUS instead of Borderlinx. I’ll post a followup sometime down the line once I’ve started using it properly and let you guys know how it turns out.

Update: Found the American Express page and turns out it’s even a better deal:

American Express Card Holders
– Waived set-up fee ($20 Savings)
– Complimentary Premium Membership for two years (a $120 USD value)
– Save 30% with future shipments
[Link]

The new Fuddruckers location on the Gulf Road has been under construction since back in 2011 but now they’ve gone ahead and removed all the Fuddruckers branding from the front of the building so it looks like this location is never going to open up. Back in 2012 I posted a sneak peek of the inside and it looked like it was practically completed.

I haven’t had Fuddruckers in years but the brand will always be special to me and all the other kids who grew up in Kuwait back in the 90s. The old Fuddruckers Gulf Road location was one of the first restaurants to open up on the Gulf Road back then and used to be a really popular hangout spot until Johnny Rockets in Salmiya opened up back in December 1995.

On a related note there is a new burger placing opening near this abandoned Fuddruckers project because obviously there aren’t enough burger places already in Kuwait as it is.

Update: According to a reader, the Fuddruckers location was purchased by the US franchise Steak ‘n Shake which will be opening in Kuwait.

Sun & Sand Sports, the largest sporting goods retailer in the Middle East will be opening their first store in Kuwait next month. The store is located in Salmiya behind Zahra Complex and I passed by yesterday and managed to get a sneak peek at the place. Sun & Sand Sports will be composed of two floors, the lower floor for men and the top floor for women, kids and sports equipment. One thing I was curious to see was if their Nike collection would be different from the main Nike store since Sun & Sand are actually the exclusive distributors for Nike in the Middle East. But since everything was covered in plastic sheets I couldn’t get a good look. They’re hoping to open the store October 1st if everything goes according to plan, here is the location on [Google Maps]

Cozmo Entertainment will be opening Kuwait’s first Graffiti park really soon. The park will be called Cozmo Spraybox and it’s going to be located near Sultan Center Shaab. I passed by recently to check it out (which is how I ended up with a small cameo in the video above) and I really liked the idea. The space isn’t very big but the ideas they have for it is pretty interesting, basically they’re going to rend out space for artists to come graffiti and they’ll provide the spray cans and everything. For now the video above is a bit of a preview, will share more info once I get it. [YouTube]

Ali Husain has been organizing trips to Oman for awhile now but I only recently found out about them through a friend of mine. Ali is a Kuwaiti who used to travel to Oman on a monthly basis to hike and discover new places but he ended up completely moving there back in 2012 because he loved the place so much.

According to Ali, the mountains in Oman are rugged yet majestic and unfortunately, not many people know about the real beauty of Oman. It always upsets him every time he asks a person about Oman and the only thing they know is the Shangri-La hotel which is not a representation of anything real in Oman. Oman has so many hidden jewels, unique mountains, caves and waterfalls to offer but no one is willing to put the effort to leave the comfort of a hotel room. So, Ali decided to start a new outdoor community in the Gulf.

Every few months Ali organizes trips to Oman from Kuwait. The trips are available usually on weekends and they are all about team work and creating a mini community in a magical setup. Everyone on these trips works together to set up camps, cut wood, cook meals, etc. It is a full on schedule usually for two days with hardly any sleep. There are no hotels or proper bathroom and everyone will have to go back to basics in everything.

Right now Ali has two upcoming trips this October. The first trip is from October 9th to 11th and its to the the largest caving system in the region. It is an amazing experience like no other places on this planet. The second trip takes place from October 16th to October 18th and is to the summit of the highest point in the Gulf, Jebal Shams at 10,000 ft. The cost is KD150 per person and that includes food, beverages, camping gear and transportation but does not include airfare to Oman or any hotel stays before or after the trip. Most of the trips require a high level of endurance and acceptance is usually based on that.

So if you’re interested in exploring Oman you can contact Ali on [email protected] or whatsapp +96599635414. You can also follow him on instagram where you can see many more amazing pictures @husaak