Category: Design

Today was the Young Creatives competition in Dubai. Our flight arrived last night at around 1AM to Dubai and by the time we got to the hotel it was 2. Still, we managed to wake up at 7 and headed to Dubai Media City where the Cannes Lions competition was being held.

At 9AM we were briefed by the client which turned out to be WFP (World Food Program) and we had to come up with a campaign that would help promote their Food for Education program. We had until 6PM to come up and execute our ideas which was a surprise because we were told originally to expect 12 hours to work on it.

Anyway we managed to come up with around 19 different ideas which we finally narrowed down to three and then to just two which was the maximum amount of creative work we could present. We are pretty confident one of our ideas should get us in the top 3 but we will have to wait and see.

At the start of the event they introduced me and my partner as the only team that isn’t from Dubai. Turns out this was the first time a team from outside of Dubai participated which put Kuwait in the spotlight. My partner is Kuwaiti and I grew up in Kuwait so we were truly representing Kuwait.

Hopefully one of our directions hits the top 3, we should find out the results by May 8th I believe. I will try to post our favorite direction here but at the moment I am not sure if I am allowed to. I am going to go skiing now so will I post again later on tonight once I come back.

A large collection of old and new Egyptian movie posters. I don’t know whats funnier the posters or the names of the movies translated to English. [Link]

Thanks Holla

I will be traveling to Dubai on the 1st of May and I will be back on the 3rd. I will be going there with my partner from work to participate in the Young Creatives compeition thats part of the Cannes Lions which is regarded as the most prestigious international advertising festival. The Young Creatives competition is for creatives 28 years old or younger and you enter as a team made up of an art director and copyrighter.

Last year me and my partner wanted to participate but they were fully booked, this year we managed to get in luckily because I turn 29 in August so I wouldn’t have been able to participate ever again. To get to Cannes we need to qualify and thats why we are going to Dubai. Different creatives from the Middle East will be participating in the qualification process on May 2nd with the gold winner going to Cannes to participate in the main international competition.

This is how the competition works. They put all the creative teams participating into one large room. They then bring in a client which is usually a non profit organization to brief us on the job. Once the client is done briefing us, the teams have 12 hours to come up with a campaign and execute it. Every team will have a workstation to work on, there will be no Internet access (for 12 hours!!!) and you aren’t allowed to bring in anything with you either like CDs, cameras, laptops etc.. There will be a work station usually sponsored by Corbis or Getty Images where you can search for photos but there is a list and you have to sign up and wait for your turn.

Its a very exciting event and getting gold would be amazing since it would mean me and my partner will be traveling to Cannes in June and putting Kuwait on the map. You can check out the winners from last years competition [Here]. As you can see the work from last year was extraordinary. I am nervous but it should be a lot of fun.

Found this while waiting for the tow truck to pick up my car. Its a new pizza place thats opening soon. The logo looks very familiar…

Everyone is blasting this song in the office. [MP3 3.1MB]

via

My friend is going to Madrid soon and he was checking out hotels when he found this one. Every floor is designed by a different designer and is a completely different style and mood then the other. My favorite is is the Zaha Hadid floor, looks like something off an alien spaceship. [Link]

The Rasterbator creates huge images from any picture. Upload an image, print the resulting multi-page pdf file and assemble the pages into an extremely cool looking poster up to 20 meters in size. [Link]

A cool campaign by Adidas:
Ad 1
Ad 2
Ad 3

And here is something similar done by Pepsi on April Fools back in 2000. [Link]

Some really bad stuff, my favorite is number 4. [Link]

Choowy Goowy have just launched a new look. They’ve redesigned the labels and have also added more flavors including one flavor called “Mark&Nat” which is the oreo cookies. Finally and probably the biggest addition is that they also have brownies. For more information call 2626559.

update: The jar in the picture above is the Solo flavor and not the Mark&Nat one, below is the Mark&Nat label, its 100% Magenta same as the blog.

Dairy Queen have changed their logo for some strange reason. The new logo is basically similar to the old one with the biggest difference being the addition of two swishes. I think the old logo was much nicer, I see absolutely no need for the swishes, it makes it look tacky. [Link]

I don’t know much about this movie but I like the promotional poster for it. [Link]

Me and my partner at work plastered over 20 Coca Cola posters on our room’s wall. We wanted to add a bit of color to the room and we figured this was the coolest way. I am a Pepsi guy though.

Nat came in to work today morning to find a new toy awaiting her. Other then her 30inch Apple display, Quad Core Mac and 8GB of RAM, she now has a 21 inch Cintiq 21UX tablet!

First it was KFC and now its Hardee’s. [Link]