A reader called Omar emailed me a very startling email about his experience with Sultan Center. Now I can’t verify if this is true or not because I don’t know Omar but the pictures look pretty legit to me. This is what he had to say:
I bought two After Eight dark chocolate bars from Sultan Center last week. I opened one and after taking my first bite I almost puked. I checked the expiry date on the sticker and it said 31/10/08. I then decided to peel that sticker only to realize that Sultan had covered up the real expiry date! The chocolate had expired on June 2008! I am heading there right now to make a big scene about this, but I doubt I will get very far.
Who prints and sticks these labels, is it Sultan Center or another company does anyone know?
Update: Omar passed by Sultan Center and it seems the labels are printed by the American supplier, this is what he had to say:
Thanks for posting this Mark. After I sent you the pictures I went to Sultan and asked to meet the manager. A pleasant Indian guy came over to talk to me. He is the floor manager (working in Sultan for 9 years). I showed him the expiry date and the real expiry date underneath. He was truly shocked and not feigning. I can usually tell when people are faking. After the initial shock set in, he got extremely apologetic, saying that he�s worked here for 9 years and never came across something like this. He agreed that this is not an honest mistake and is FRAUD!
We then went to check the rest of the stock, unfortunately it was all sold out (so sadly a few more people are gonna experience moldy chocolate at its finest). The floor manager took my details and promised that the “big” manager will call me soon.
30 mins after leaving Sultan I get a call from a very apologetic, sweet talking Lebanese guy who identified himself as The Manager. He apologized a million times, and also admitted that this was not an honest mistake. However, Sultan is not the source of the fraud. Apparently the �ministry of something� here in Kuwait insists that food products come with that Arabic sticker from the source, and should be tagged before clearing customs. So the “American Food Supplies Inc. ” which provided Sultan with the chocolate (already with the sticker) is the one to blame. They have been using that company for over 10 years and are truly shocked. To prove to me they are serious they will keep me updated of the proceedings with the American supplier. He also asked me to come back so they can compensate me for my troubles (whatever that means). I will go see him tomorrow.
I must say, I was expecting complete indifference by the management, but I am pleasantly surprised that they took the matter very seriously. If the stickers really are applied by the supplier, before they reach customs, then Sultan is not the source of the Fraud. Can anyone confirm that those stickers are in fact applied before they reach customs?