There is a brand of earphones called Shure, they became really popular in the US because people who owned iPods and were looking for much better quality earphones would purchase the Shure’s. I own a pair of the Shure E2’s and they are really amazing. Anyway the Shure dealer in Kuwait refuses to stock them. I past by the Shure dealer over a year ago when I wanted to by the E2’s, I figured I would check and see how much they were in Kuwait before I decided to purchase them from Amazon. I passed by the dealer and he told me they only bring them by order and it would take 2 to 4 weeks. I was like fuck it and got them from Amazon for a cheaper price and they arrived a week later.
Two weeks ago Shure opened a store near my office in Muthana Complex. I just past by them today because a friend of mine wanted to by some Shure earphones and once again the dealer told me they don’t carry them but they can order it for me. What the fuck?
If I owned the Shure brand in Kuwait I would get a large quantity of the affordable E2 earphones, a good amount of the more expensive E3’s and a handful of the much more expensive E5’s. I would then target the iPod crowd by maybe placing a stand at Virgin and selling them there or maybe by placing an ad in Bazar magazine. Why would the dealer in Kuwait not stock the best selling Shure products especially if everyone owns an iPod?