Burger King is reportedly set to unveil a large new breakfast sandwich that bets not everyone is looking to watch their diet.
USA Today reports that the No. 2 fast food chain is set to debut its Enormous Omelet Sandwich Monday. The sandwich will have one sausage patty, two eggs, two American cheese slices and three strips of bacon, according to the paper.
That works out to 730 calories and 47 grams of fat, according to the report. While the sandwich goes against the trend at some competitors to offer healthier fare, some analysts said that the new sandwich is likely to be a sales success. That’s more than the company’s Whopper burger, which the Burger King Web site said has 700 calories and 42 grams of fat.
“The critics will still label it food porn,” says Sherri Daye Scott, editor at QSR, a fast-food industry trade magazine told the paper. “But the average male fast-food customer does not have a problem with this.”
The new offering could also make Burger King more of a player in the breakfast market, where USA Today reports it seriously lags behind McDonald’s (Research).
Burger King has been privately held since it was sold by British food conglomerate Diageo to a group led by Texas Pacific Group in 2002.
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