
Burgan Bank today launched a new logo and personally I think it can’t get any more generic than this. I think they should have just given their old logo a face lift by simplifying the sun rays and maybe going with two tones of blue instead of the Gradient. For their typeface I would have killed the serif and gone with san serif which they actually did in the new logo. Actually the only positive thing in the new logo is their logo type but their icon on the other hand is very boring and forgettable. Not only that but where is Kuwait in the logo? Gulf Bank have the dhow, NBK have the camel, CBK have the arabesque star and now Burgan Bank have a… ribbon? Where is the locality? Where is the strength and trust? They’ve recently redone their branches into a very clean modern looking environment so why did they go with a logo that was already outdated in style before it even launched. This logo should never have left the design studio yet let alone presented to the client and gotten accepted.
What other bloggers have to say
Tatabotata: “This is the most disgusting redesign I have seen in a while.”
Patrick: “Why? But why?!”
Elsewhere
AMEINFO: “The design of the new corporate identity draws inspiration from a ring, which has been used cross-culturally for thousands of years as a symbol of partnership and commitment.”
Further Information
The logo was done by an agency in Bahrain and not LOM | FDP who were responsible for their branch redesigns
Update: The agency in Bahrain behind the redesign is Vision Communications.