Category: Design

I have been trying to call them since 8:30 in the morning. I was calling them on 812000 and when it asks if I was a customer or not, I would choose No I am not. Then I would get the corny message that they would like it if I would join them, then the phone rings and no one picks up. So finally I got fed up after trying for over 2 hours to get a hold of someone. Now when I called I pressed 1 which is the option for if you are a BKME customer. Right away someone picked up. I asked them what the circle in the logo was, the lady answered a pearl. I said thank you and closed the phone.

So the sphere turned out to be a pearl like we all assumed in the first place.

Since my post the other day on the new BKME logo I have heard two definitions for the sphere. The first is that its not a pearl its the moon. The second definition is that its a crystal ball. Both sources for these answers were BKME employees. So I decided I will contact BKME myself and find out. I sent them an email 2 days ago and I didn’t get a reply. I called them up last night and believe it or not their customer support line works only during regular working hours! So since today morning I have been trying to contact them on 812000 but no one is picking up. If I was planning on being a new customer I would have moved on and looked elsewhere by now. I will keep trying to call and will post when I find out anything.

Update: turns out its a pearl

Have you guys seen the knew BKME logo? Its depressing. How can a bank like BKME be so stupid I don’t know. I don’t blame the designer. The designer is crap, I am sure he knows that already. I blame the people at BKME who accepted such tragic work. My god, its a disaster! Firstly, before I start talking about the logo, lets talk about the 4×3 Mega’s on the road where the logo is on. You DO NOT use yellow type on a white background. Its very unreadable. They not only used yellow type on a white background, they used it on their outdoor ads!! If you are driving up to the ad on the street you will not see “Al Awsat” written in yellow until you slam into the ad. Its impossible to read when its in a newspaper yet alone an ad on the street 50 meters away while you are zooming buy in you car at 100km/h. Thats their first mistake. Lets talk about the logo. Is that a pearl? Come on, who was the genius who thought of that? Very creative. I am sure no one ever thought about it before (Note: I am being sarcastic here). Even Gulf Bank uses the pearl for their Dana account. Anyway, whatever, fine, go with the pearl, but at-least be a bit more creative about it. It looks like a shop that sells marbles for kids. Their logo really pisses me off.

You know what the problem is? People think being a designer is easy. People think anyone can be a designer. People think that if they take a course in Adobe Photoshop at some trashy institute in Salmiya they automatically are designers. Thats bullshit. If thats true then what did I do for 4 years at university? Why do designers go get their masters then their PhDs? Taking a course in Photoshop at an institute just means you now know how to use 5% of Photoshops capabilities. Thats all. We spend the first two years of university not being allowed to use any computers in our design work. They teach us that the computer is just a tool, its just a means to get what you have in your head onto paper. Thats all. So they spend the first 2 years teaching us about other tools like drawing, painting, silk screen printing, sculpturing, stencils and tons more stuff. Not only that but as a designer you need to be creative, and have taste, both things which many people lack. Why is GianFranco Ferre designing clothes and you aren’t? Why is Philip Starck designing everything from hotel rooms to sneakers and you aren’t? They got it you don’t, its that simple.

Anyway it doesn’t matter. BKME is the one losing here. The new Osoul logo even has a readability problem. Osoul in arabic can be read as Osoul or Osoud. The reason for that is the L in the end is not shaped correctly. The L could look like an L or a D. It goes both ways. Fine the majority will read it as an L but the fact that it might be read as a D is a problem. Now the logo is out and I am sure Osoul is getting comments about it. It could have been so easy to fix but it wasn’t. Below is just a mockup I did in 2 minutes of what could have been done to avoid this Osoul/Osoud mix up.

Osoul Logo

Osoul Logo Fixed

But anyway this post has become to long so I will stop. Its just very frustrating for me because these bad designers give us all a bad reputation and image. The client needs to be able to trust us and bad designers make this trust harder to form.

Badly-executed logo for a pediatric center in Virginia. [via]

The other day I mentioned a design agency called Landor and today I am gonna mention another great agency called Interbrand. Everyone knows that Leonardo Da Vinci painted the Mona Lisa, and Van Gogh painted the Starry Night, but very few people know which agency created the Vodafone logo, yet alone which designer was behind it. Designers are not as appreciated as painters although both are creatives. Creating a brand identity I believe is harder then creating a painting. When artists paint they paint for themselves. Their painting in the end will be purchased by 1 person who might be the only one likes the painting. On the other hand a designer creating a brand identity has a lot more pressure and a much much more difficult aim. When a designer creates a brand its not just for himself, its for everyone. It will be seen by thousands and millions of people and it will become part of peoples daily life. Brands are not locked up away in some museum where viewers trickle in one at a time to see it. Brands are let out into the wild where millions and millions of people will interact with it.

Interbrand have created identities for some of our favorite brands ranging from Imation, Nikon, and Lufthansa to British Airways, 3com and Lexmark. My favorite is Petro-Canada.

For some samples of logo’s they have designed click here
For the agencies website and portfolio click here

Today I found the old Pizza Hut logo and I realized how much I missed it. I don’t like the new logo, never did. I don’t like the new shop designs also. I used to really like the Pizza Hut in the old Salmiya where it was right next to Hungry Bunny. The place had carpet floors which I love in restaurants and it was also dimly lit. Now with the current logo and interior design the place looks really cheap.

I found this website that lets you draw your own bitmap font and then download it in Truetype format onto your computer. Works with Windows and Macs.

BitFontMaker