Yesterday some people suggested that the reason behind KFC’s recent addition to the Fish Zinger sandwich is so that they can offer a non-chicken alternative on their menu in case of another bird flu scare. I suggested that if that was the case KFC should have advertised their Colonel Burger. Well turns out there is a story behind that burger. Tat, a reader of the blog commented with the following information:
Business predictions are that bird flu will reappear every summer. Last summer, Egypt’s KFC sales fell almost by half and the Gulf KFC’s by 20 – 25%. Therefore KFC international has come up with non-chicken products to offer alternatives.
The Colonel Burger has been around for a long time. It was a product, started many years back, by Americana locally, to beat a competitor called Jack in the Box; a burger chain concept that dared include fried chicken in their menu. Since the burger is not a KFC product its not advertised too much.
KFC in the gulf will move over to transfat free oil in a few months.