Unique Hype is a lifestyle instagram account that sells and trades in deadstock sneakers and streetwear. The account belongs to Mohsen, a Kuwaiti student currently residing in LA who wants to remain anonymous which is why I’m only sharing his first name. I found out about him around a year ago when he first started, back then he had less than 2,000 followers and today its over 20,000. Mohsen is a sneakerhead who is in the business of deadstock sneakers and streetwear, which basically means sold out items that you can no longer find in retail (like Yeezys). I personally source my own sneakers but sometimes I get stuck and thats when I contact Mohsen who usually can source them for me, like I’m currently looking for size US11 SoleBox UltraBOOST and he’s trying to find me a pair.
I asked Mohsen how he started and turns out it was out of necessity. Growing up he was always into sneakers and when he moved to the States to study, he started lining up outside shops whenever there were any big releases. But with big releases and limited quantity, once its your turn and they don’t have your size, you end up picking up any size available. And thats what Mohsen ended up doing, he’d line up for hours and then end up with a pair that weren’t his size, so he set up @uniquehypekw to start selling those pairs. Overtime the more he lined up the more connections he made and the more he bought, sold or traded. He started meeting people in line, like other resellers or kids who just stood in line to make a quick $30 or $40 selling the pairs. So Mohsen started making deals with these kids, instead of standing in line himself, he’d get in touch with these kids, offer to give them their cut if they’d buy the sneakers for him. He also started dealing with the other resellers and every now and then one would call him up whenever they needed to unload on a large batch of items. So one guy would call him up and be like hey, I’ve got 10 pairs of Yeezy 350’s if you want them, and Mohsen would have to agree to buy all 10 at an agreed price. The more he did it, the more popular he became as a seller and the more connections he made.
I personally find all this really fascinating obviously since I’m into sneakers but Mohsen has also saved me a lot of headache. Friends and strangers contact me all the time asking me how they could get a pair Yeezys and instead of me trying to find a pair for them or show them how to go about finding stuff, I just send them over to him. I’m actually waiting on my pair of OG NMD’s which he’ll be delivering to me later tonight. So if you’re ever looking to grab a pair of difficult to find sneakers or even sold out clothing like Supreme, Anti Social Social Club or whatever, try him out. He’s also willing to buy or trade with you in case you’ve got something he wants. [@uniquehypekw]
