
I thought the Burgan Bank logo was bad but the new ABK logo is even worse. Where do I start? First the typography, why is the letter “a” in lowercase while “BK” in uppercase? The Arabic and English types also don’t match, I think the English should have been based on the Arabic one and both should have at least been the same weight. Currently the English type is too heavy compared to the Arabic while in the old logo they were more balanced. The new icon also looks very generic and flat compared to the old one. The new icon is simply a square box while the older one had a more interesting open shape to it. I am sure they changed the logo because they wanted something that looks more modern which has actually worked in this case but I think thats the only thing that has worked. I would have posted about this logo Friday when I first saw the billboards on the Gulf Road but I couldn’t get a hold of the new logo since up until now their website hasn’t been updated. I had to get the logo from Fonzy’s blog who has also posted about the new logo. If anyone knows the name of the branding agency behind the new logo please post it in the comments.










