I am currently in a studio up in the mountains where they are working on the color grading of the MTC Atheer commercial. Yesterday after the commercial shoot they dropped the films here where they were developed and converted to video, a process called telecine. Now we are working on the color grading of the video which is the process of altering or enhancing the colors of the video. When you pull the video off the film its in very raw form and needs to be color graded before use. The commercial director and director of photography are both present for this process.
I have a few pictures and a short video I want to post hopefully today from yesterdays shoot but I am waiting to get permission from LBC. Once I do I will put them up.