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Hello again. It’s good to be back for a second week of “Mondays with Matthew”. I have enjoyed reading all your comments on my first post – even the more critical ones! I’ll respond to as much as I can, and I’ll always respond honestly.

In the spirit of that approach, I wanted to say a few words about visas – the first thing that comes to mind when you mention that you’re the British Ambassador to Kuwait. Yes it’s not the most exciting subject, but it’s clearly one that generates a lot of frustration and emotion. “Too expensive”, “too slow”, “too complicated”, “unfair”, “unnecessary”, or even “insulting”. These are all comments I have heard when listening to Kuwaitis talk about visas to travel to the UK. Let me tackle this head on. My hope over the next two posts is to explain why we do what we do, and how travellers can make the system work as smoothly for them as possible.

Let me start by saying that the United Kingdom welcomes visitors. We are delighted that so many Kuwaitis enjoy travelling to the UK, visiting London and other cities and we want that to continue. Last year, the visa team here at the Embassy received around 100,000 applications for visas from Kuwait for people wishing to travel to the UK. That number doesn’t include all those who have longer-term visas, who are studying or those visiting the UK for medical treatment. In addition, a study by Visit Britain (the UK’s tourist agency) showed that Kuwaiti visitors did more shopping in the UK than any other nationality last year. The UK’s close relationship with Kuwait and the strong human ties are something very special and I am anxious that we maintain and strengthen them.

So, why do we need a Global visa regime at all?

It’s all about security and control. The UK is open, tolerant and welcoming. It is also a country that continues to be shaped by its past with large immigrant communities, an increasingly diverse society and a genuinely global outlook. Add to this the English language, the National Health Service and other factors, and the UK becomes an enormously attractive destination for migrants from many different countries. And then consider the UK’s high profile internationally, the determination of successive UK Governments to stand up for those elsewhere who face oppression, injustice and violence – and you also see a UK that is viewed as a target for those who want to do us harm, who don’t share our views and don’t like our engagement overseas.

One of the prime responsibilities of any national Government is to keep its country – and its people – safe. In the 21st century, that responsibility has become even harder to fulfil. Controlling who crosses our borders is a fundamental element of this. That is why we need to operate a visa regime. It’s not about making life difficult for honest travellers and welcome visitors. It is about stopping those who would do us harm, discouraging those who want to enter the UK illegally, and controlling those who might want to stay on after they have finished what they came for.

So, if we accept that we – sadly – need a visa regime, how can we make it as smooth as possible? More on that next Monday, but for now I welcome your thoughts and input in the comments section!

Post by Matthew Lodge
British Ambassador to Kuwait
Instagram: @HMAMatthewLodge Twitter: @HMAMatthewLodge

Pizzeria Volpe is a new Neapolitan pizzeria that has been open in Mahboula for a couple of months. The pizzeria is a small hole in the wall place with just three tables inside and a couple of more outside. The pizza chef is a Kuwaiti who studied and got his certificate under the famous chef Enzo Coccia. Enzo runs the pizzeria La Notizia in Naples which was the first pizzeria in the world to be recommended by the influential Michelin Guide and fork. Volpe are still in their soft launch stage but I passed by anyway earlier this week to try them out. We were two people so we ended up ordering:

Garlic Bread KD2.000
Margherita con Funghi KD4.500
Peperoni Pizza KD5.000
Pistachio Dessert KD2.750

The first thing that arrived was the Garlic bread and it was super garlicy and delicious. Lots of flavor and when there was one piece left on the plate I wanted it. After the garlic bread the pizzas came one after the other. The pizzas were both great and similar in style and taste to traditional Neapolitan except for one minor edge, the Kuwaiti chef rubs a bit of garlic oil around the edge of the pizza to make the crust edge more enjoyable to eat. It works. It’s not as powerful in flavor as the garlic bread but you definitely get some flavor. Finally for dessert we ordered their Pistachio dessert. Not sure if I should call it Pistachio bread or pistachio pizza but whatever the actual term is doesn’t matter, the dessert was actually the best part of the whole dinner. It’s probably the single dish that would make me want to drive out all the way out to Mahboula again. Even though they had a Nutella pizza I really wanted to try something new and the pistachio pizza turned out to be a ridiculously great alternative.

If you live in Mahboula or in the vicinity, Pizzeria Volpe is a no brainer, probably the best pizza place in the area if not the only authentic pizza place there. On the other hand is it worth the drive from the city all the way to Mahboula? That I’m not so sure about although the pistachio dessert is definitely worth trying out at least once. Pizzeria Volpe is open from Saturday to Thursday, 7:30PM to 10PM. Here is their location on [Google Maps]

Update: Based on the comments it seems Volpe are randomly closed sometimes so might be better to give them a call on 98927436 before you head there.

This is a busy weekend. The Kuwait Little Theater will be performing their last show before the theater will sadly be demolished to make space for a new one. The Red Bull Car Park Drift is taking place on Friday and Qout Market is back again this Saturday. The coolest event this weekend though is the Battle of the East crossfit competition taking place at Marina Crescent. I went to the one last year and it’s by far the most properly setup and organized sporting event that currently takes place in Kuwait and this year it’s supposed to be even bigger and better. Check out all the events taking place this weekend below:

Thursday
KLT: Talking Heads

Friday
KLT: Talking Heads
Battle of the East 2014
Kuwait Human Rights Mapup
7Market Haunted Garden
Red Bull Car Park Drift

Saturday
The Secret Garden Project
Battle of the East 2014
7Market Hunted Garden
Qout Market

If you’d like to share an event on the blog [Email Me]

The Global Gender Gap Index seeks to measure one important aspect of gender equality: the relative gaps between women and men across four key areas: health, education, economy and politics. This year Kuwait came first among Arab countries coming in 113th place. Although that sounds great, Kuwait came 113th place out of 142 so yes it performed better than Arab countries but is still far behind the rest of the world overall.

On the other hand, UAE ended up coming two places behind at 115 and Saudi Arabia at a lower 130 which is what you would expect. What I didn’t expect though is Lebanon coming in five places lower than Saudi Arabia in 135th place. That’s just messed up. Check out the full report [Here]

A few days ago a friend of mine on instagram posted pictures of a photo studio in Kuwait city where she was getting her picture photoshopped onto different backdrops. The very cheesy kind of backdrops with the worst photoshopping job ever. I had seen those kind of photos countless of times before but had no idea where to get them done so I asked her for directions and headed there myself.

I have no clue how she found the place but my guess is she must have just been exploring because I know that area pretty well but had never run across the studios. To find them follow these directions: If you’re walking from Salhiya, keep Caribou Coffee on your right hand side and walk straight to the area behind it. There will be a large parking garage on your left with shops underneath. Keep that building on your left and keep walking straight until you see a shawerma place on your right called Tarboush. Right after the shawerma place is corridor that takes you inside the building which is filled with shops. Walk around 20 meters until you find stairs on your left that take you down to the basement. Thats where you will find a number of these photography studios.

I opted for Foto Star Studio since they were willing to take my photo, retouch it onto a backdrop and print it for me all while I wait. The shop next door wanted an hour for example which I didn’t want to wait. Choosing a backdrop was the most difficult thing to do since they had so many options. I decided to get my photo taken first so the guy can start working on it while I look for a suitable backdrop. Next time I go back though I will do it the other way around since I realized depending on the backdrop you choose you might want to pose a certain way. I ended up going with a backdrop of a park with the popular Indian actor Chiranjeevi super imposed onto it while I’m standing next to him. It will now be my new Facebook profile pic.

The cost is fairly reasonable, originally he wanted KD1.5 but I managed to bring him down to KD1 because I wanted two photos. I actually wanted to get more photos done but he didn’t accept Knet and I only had KD2 on me so I’m definitely going back again most likely with a group of friends. Also if you’re thinking of doing this you might also want to consider taking some props with you.

Last week I passed by the Arirang Korean restaurant for lunch and it turned out to be a pretty disappointing experience to be honest. It was such an unexciting experience I’m actually forcing myself to write this review.

Arirang has been open for nearly three years and they’re located inside the Swiss-Belhotel Plaza (inside Muthana Complex). The location at one point was an Indian restaurant, a Kuwaiti restaurant and possibly a Chinese restaurant before finally becoming a Korean restaurant. So far the Korean restaurant has lasted the longest but not really sure why.

The interior is fairly decent looking I guess, it’s very spacious and the booths look cozy although awkwardly large for just a couple to just sit in alone.

We were three people and so we ended up ordering the following:
Beef Dumplings x 2 KD2.500 each
Shrimp Teppanyaki KD5.500
Bulgogi KD7.000
Galbi Pot KD7.000

Now here is where things started going downhill. Firstly there was only one waiter for the restaurant which is fine considering we were the only occupied table. But, because of the way the restaurant is laid out, the waiter was always at the main entrance while we were all the way inside. That meant whenever we needed anything we would have to get up and walk down a corridor to call him. It then took 50 minutes for them to serve us our starters (the dumplings) which was absurd considering we were the only customers there. Finally when the main courses arrived, the only dish that was any good was the Shrimp Teppanyaki… a non Korean dish. I had the Bulgogi which was dry and bland while Galbi Pot although looked great presentation wise, the dish was just too fatty. Once piece of rib for example had fat the size of a golf ball on it.

Maybe I visited the place on a bad day I’m not sure but I do know I didn’t enjoy the experience. They also have pretty strong competition since the popular Koryokwan Korean Restaurant is located across the street from them. But then again, if they’ve bene open for three years it must mean they have a loyal fan base, I just don’t know why.

Spend a few minutes at Kuwait airport and you are reminded that people are coming and going every day. Families returning from holiday, business travellers heading off, air crew stopping over. Amongst all these you may occasionally spot the new arrivals, and I don’t mean those visiting for a few days, but those who have arrived to make Kuwait their home. Maybe for a year or two, maybe for longer. At the end of August, amidst the hustle and bustle of the airport, my family and I arrived in Kuwait. For my wife and kids this was the first time they’ve been here, but Kuwait is now home, and will be for the next 4 years.

I want to start a conversation with you so let me start by telling you what my own reactions have been.

Kuwaitis are welcoming, open and friendly. Irrespective of any conservative traditions and social customs, Kuwait feels modern, vibrant and dynamic. As you drive into town from the airport, you also get an immediate sense of Kuwait being quite westernised. Fast food outlets light up the roadsides. Cars are big, the roads are wide. This is a land of comfort, consumerism and confidence. Kuwait is not shy. Kuwait has money, and more importantly Kuwait has oil.

But that initial, essentially superficial, impression is just that – superficial. As British Ambassador, moving into a house that claims to be the oldest continually-occupied residential building in Kuwait, I am reminded every day about the history. Kuwait’s history. Our shared history.

Firstly, the house itself – the notes left for me explain how the British architect was brought from Bushehr and the funding approved by the Government in India. Then there’s this sepia photograph on the wall showing the Residence of the “Political Agent”, constructed in 1935-6, taken in 1951 when the gates opened onto the beach and there was no Gulf Road. More recently, I am also reminded of the wonderful 50/20 celebrations that took place in 2001 – half a century since independence from Great Britain, two decades since the liberation – followed in 2012 by the State Visit of His Highness The Amir.

But it’s about more than official commemorations or grand occasions. For many Kuwaitis London and the UK is their home away from home, many more have studied there, and Kuwait sends more visitors to the UK each year than any other GCC country. So when it comes to my plans and hopes as the new British Ambassador, I remember that there is a huge amount already there between our two countries. Kuwait and Britain are, and will always be, connected – in every sense.

Before coming here, we had heard a lot about the country and the people, and during the last eight weeks we’ve learned a little more. One thing, which I perhaps knew already, is that as an Ambassador you enjoy a very privileged existence. Everyone is always very polite and courteous, but if you really want to understand how people feel (rather than just hear what they think you want to hear) then you have to work hard to get out, meet people and listen.

My goal is to do precisely that. I want to listen to you. I’d like you to tell me what you think I need to hear. So tell me, is the Kuwait I am seeing the same as the one you recognise?
In any case, thank you Kuwait for welcoming me. It’s good to be here

Post by Matthew Lodge
British Ambassador to Kuwait
Instagram: @HMAMatthewLodge Twitter: @HMAMatthewLodge

The Secret Garden is a new project by Mimi, the same person behind the popular Shakshooka nomadic farmers market. She originally started the project last year but shifted it to full gear around a month ago and I passed by yesterday to check the place out and left extremely impressed.

The Secret Garden simply put is an urban community garden. Mimi got permission from the municipality to occupy part of a public garden in Salmiya and setup planting stations so that people and children could come and grow their own vegetables, herbs and fruits. Majority of the garden was built using recycled material and they even have their own compost pit which they’ve started filling up in hopes of it being ready for next year.

Every Saturday the community is encouraged to come by the garden from 9AM till sundown to either plant, paint, build or just socialize. Mimi has some great plans for the future including possibly turning the garden into the permanent spot for the weekly Shakshooka farmers market, having gardening workshops and even hold film screenings in the garden.

I’ll be posting about The Secret Garden every weekend with the rest of the weekend events to keep everyone posted on whats taking place there so stay tuned. For now you can check out more pictures of the garden by following @mimikuwait on instagram or the hashtag #thesecretgardenproject

My friend sent me the screen capture above, at first I thought it was a joke but I called Hilton up and it’s actually taking place tomorrow.

As a kid growing up in Kuwait in the 80s I used to pass by Muthana Complex in Kuwait City all the time with my family. Back then Muthana Complex was what Avenues is to Kuwait today, it was a beautiful mall and it used to get pretty packed on weekends. We had friends who lived in the apartments in Muthana so we were there pretty often, probably once a week. Whenever we used to be done visiting our friends we would head into the mall and the first shop we would see was The Kuwait Bookshops. We’d always walk in and either me or my sister would always end up leaving with a book or a magazine. But the Kuwait Bookshops was around way before the 80s and way before I was born. Last night I sat down with the owner of the bookshop Bashir Alkhatib and this is the story of The Kuwait Bookshops.

The History

Bashir moved to Kuwait in 1959 after studying in the US. He started working at the Ministry of Information and grew frustrated really quickly that he couldn’t buy any books in Kuwait. He used to love to read and there wasn’t any place that sold books so he thought to himself, this town needs a bookshop. In 1961 he opened The Kuwait Bookshops in the Thunayan AlGhanim building on Soor Street. It was one of the most advanced buildings in Kuwait at the time and one of the first to have an elevator. According to Bashir, the bedouins used to come in from the desert and stand in line to watch “the horse” that can go up and down. Back then the Thunayan AlGhanim building also housed the KOC offices as well as the British Consulate and they were his best customers. Bashir continued to work at the Ministry while also running the bookshop, he actually had to work at the Ministry overtime so he could afford to pay the expenses of the bookshop.

One of the bookshops customers was a British guy who used to come in regularly to pick up the English paper The Times. One day he came in to pick up the paper but he couldn’t find any so he asked Bashir, why don’t you have The Times? Bashir replied telling him he hadn’t paid the bill so they stopped sending his bookshop the papers. He asked him how come you didn’t pay the bill? Bashir told him that he didn’t have the money so he couldn’t. Turns out the customer was a manager at Gulf Bank and told him to pass by him at the bank. So Bashir went to Gulf Bank and sat with the manager who asked him, whats your dream? Bashir told him his dream was to have a bookshop similar to the ones in England and the US. After around an hour of chatting the manager told him he would give him an overdraft of KD10,000 guaranteed by the manger himself. Bashir took the money and got on the plane and headed to London where he met with various publishers. He managed to strike deals on credit where he would be able to buy books and newspapers and pay them back 90 days later which helped him a lot financially. The Kuwait Bookshops became one of the first to import books and newspapers to the Gulf.

In 1964 he opened his second location in Ahmadi due to popular request since his KOC customers kept asking for a location closer to them. Bashir used to originally get his magazines and papers from England but there was a distribution company that used to get magazines and newspapers from the US so in 1970 he decided to purchase that distribution company. Due to the amount of books, magazines and newspapers they were getting they had to get a warehouse to store all the items since there wasn’t enough space in the Soor and Ahmadi locations to display everything. Then in the mid 80s Muthana Complex started being built down the street from their Soor location so he purchased a shop there. In 1986 Muthana opened and The Kuwait Bookshops was one of the first shops to open there.

In 1990 the invasion happened and the shop got ransacked by the Iraqi soldiers. After the invasion Bashir went to his publishers one by one and asked them how much he had owed them but the publishers all told him that any debt he owed before the invasion would be wiped clean and they would start fresh from again. In 1992 The Kuwait Bookshops reopened and it’s been there ever since.

The Present

Due to irreconcilable differences between the partners, The Kuwait Bookshops is currently at risk of getting liquidating. The only way to save the bookshop is to buy out the other partner. If by December 5th the bookshop isn’t saved, then the bookstore along with it’s history will vanish. It’s depressing because The bookshop is a part of Kuwait’s heritage and once it’s gone its gone. There is currently a hashtag being used #savekuwaitbookshops on Instagram and Twitter so if you do pass by the store please hashtag your photos. Maybe with enough awareness someone will come in and help save the shop. If anyone by any chance is interested in possibly buying out the other partner, please [Email Me]

Note: First photo on top taken by Fabio Sabatini. Second photo taken by Nadia Nader.

Every now and then I’m going to post a series of posts on life with my Vespa. It’s something I thought about doing when I decided to get the bike and I think it would make for some interesting posts. It’s been a month since I got my Vespa and I’ve basically been riding it every day. I’m actually trying to ride it as much as I can because whenever I’m on it I feel like I’m on a vacation. It’s such an odd feeling but it makes sense since the only times I ever ridden a scooter before were on vacations. It also probably doesn’t help that I’m usually in my shorts and a tank top while riding the Vespa (and helmet of course).

I’ve been using the Vespa mostly for trips in and around Salmiya, for example I live in the beginning of Salmiya while my two best friends live on the other end of Salmiya. Previously I used to drive my FJ Cruiser over to their place and get stuck in traffic but now I take the Vespa and it cuts down on so much time and stress. There are no traffic problems when I’m riding my Vespa since I just zip between cars all the way to the front of the pack. I’ve actually practically stopped using my FJ for any Salmiya trip because riding the Vespa around isn’t only much more fun but so much more convenient. Even picking up groceries from Sultan is really doable with the Vespa since there’s a large compartment under the seat which holds all my grocery bags.

I’m also really glad I went with the yellow color, it really looks great on the road even though I end up getting much more attention than I want. I keep getting stopped by people asking me about the bike which is nice but sometimes all you really want to do is just get from point A to point B without socializing so it kinda feels like a waiter opening a conversation with you while you’re trying to enjoy your meal. On more than one occasion I would be at a red light waiting and the person in the car next to me would start making conversation over the bike or after parking the bike somewhere, someone would come up to me and ask me where I’ve gotten it from and how much it costs.

Other than strangers though my friends also ask me about the bike but mostly on the fact if I’ve gotten into any dangerous situations. So far not really, I thought I would have issues with taxi drivers and bus drivers whom I usually detest the most when in my FJ, but turns out they’re actually the friendliest drivers to me when I’m on my Vespa. The only close call I’ve actually had wasn’t related to the Vespa. I was riding down Baghdad Street in Salmiya and the road was empty since I had taken off at the previous traffic light first and all the cars were behind me when I suddenly see an SUV driving towards me. Turns out an old man took the wrong turn at a traffic light up ahead and ended up driving down the wrong way of the street. I slammed my brakes and pulled over to the side quickly (thank you ABS!) while he continued to drive past me only to realize there was a fleet of cars right behind me. That’s when he realized what he had done wrong and stopped his car. Luckily all the cars stopped their cars as well and allowed him to climb over the median strip over to the correct side of the road. So bizarre.

A bunch of things happening this weekend. I already passed by the Outdoor Sport and Safari Expo and I found it interesting, but it’s for people who are into off-road vehicles or hunting. Friday there is the Waki Day event in Khiran which should be fun since it will include a wake boarding competition, lots of stalls selling food and other items as well as a DJ. Check out all the events taking place this weekend below:

Thursday
Exhibition: Layers
Outdoor Sport and Safari Expo
Mad Musicals 10

Friday
Outdoor Sport and Safari Expo
Mad Musicals 10
Waki Day Beach Event

Saturday
Outdoor Sport and Safari Expo
Dhow Sunset Dinner Cruise

If you’d like to share an event on the blog [Email Me]

Update: Due to bad weather, Waki Day has been postponed.

A lot of people complain about how difficult it is to meet people in Kuwait and they’re generally right. But difficult doesn’t mean impossible and there are a number of ways you can go about making new friends and one way is with meetup.com. Although it sounds like a dating site, Meetup is actually a way for groups of people who share similar interests to get together and socialize. Just by visiting the main Meetup home page you will see there are quite a few different meetups taking place in Kuwait ranging from a Toastmasters club to an expats club. So if you’re looking to socialize more check out [Meetup]

Last night I was invited to a food tasting at a cute little Argentinian restaurant thats opening soon called La Brasa. The restaurant is owned by the popular local photographer Gustavo Ferrari who’s been living in and documenting Kuwait for 38 years now. He was always known for holding amazing barbecues so he finally decided to open up his own place. All the meat is imported straight from Argentina and I got try a whole bunch last night (it was delicious). The restaurant is located in the basement of Dar Al Awadi in Kuwait City and the opening is in around 2 to 4 weeks. I’ll post another update once it’s open.

A couple of weeks back I posted a list of prices some local instagrammers charge for paid posts. Many readers felt the prices were absurd while finding the whole processes unethical, but how do brands feel about paid influencers?

Ali Ashkanani, the owner of Elevation Burger (whom also advertise on this blog) posted his view about this on LinkedIn and with his permission I’ve gone ahead and posted it below:

——————-

Paid Influencers: Yay or Nay?

Mark Makhoul, the profound blogger mark248am1.wpenginepowered.com, blogged about the card rate of number of influencers in the social media. The post has raised some controversial questions that I summarize in two sides;1) the value to money of the practice, and 2) the ethical side of advertising without declaring it. I personally worked with many of the influencers that Mark has mentioned in his blog. And I like to share my experience on the buy-side of this practice in Kuwait.

In 2012 I met for the first time with a sale’s rep of one of the social media management companies, and the service he was offering was new to me. He had a list of tweeps with high number of followers and a price per tweet. I’m not going to hide my first reaction, I really thought the prices are exaggerated and could not find the rationality of value to money in the pricing. At that time I only asked questions, and didn’t sign up for the services.

I thought that I need to look at the practice more thoroughly. At first, why are they called influencers? And why do they get paid for endorsing something they already like! The simple answer is they have a significant number of followers on social media, which translates into high exposure for what they post. The high number of people came from the fact that people find what they share is interesting. And as their pages becomes more popular, just like any other media, the value of what appears there increases. I believe people working at Ghaliah Tech or influencers can better explain these specifics.

The other way I liked to look at the influencers is simply to compare them with athletes, models, actors, or other conventional celebrities. The rate card for advertising by conventional celebrities are substantially higher than influencers, yet we don’t question their value to money. In fact, big brands, like Coke and Nike, invest heavily in conventional celebrities, and the results are clear from their brand awareness and company’s results.

Social media has helped us all evolve our practices, from connecting with friends to doing business and exploiting new markets. Part of the evolution was the emergence of new class of celebrities, those celebrities who don’t have their photos taken by experts and don’t have their videos edited by a whole production staff. The influencers are casual cool people that we like. Most of the time they shoot their own photos and videos by their smart phones, with no extra or unnecessary efforts to deliver their messages.

In the past, we only recognized celebrities by their profession that allowed them to appear in our lives frequently due to the limited media. And for many of us, we don’t really share much of values or interests with those celebrities, we don’t really know who they really are, but we were stuck with them. Today, our celebrities are our influencers, people who we selectively follow based on our personal interests. And just like brands have always gone after celebrities, other businesses utilized the technological advancement and emergence of new class of celebrities.

The new class of celebrities is a natural and healthy evolution, as this new class is filling significant gaps in the branding and advertising. In the past, only big companies could afford to pay celebrities to bring their brands to public. Today, with the influencers, the new class of celebrities is more affordable for all business scales. Branding is no longer limited to companies with deep pockets, celebrities are available for big and small companies.

At Elevation Burger, I have worked with influencers since the beginning of 2013, specifically at our store openings. We invited @Acsia_AKF, @7amadQalam, and others, who I believe have given us a good brand awareness on social media.

So is their value to money of what they do from business perspective? Probably there is, but is their service priced correctly? Maybe this question requires more digging

On other hand of the controversy comes the ethical question. And I think the answer to this question is straight forward, a paid post is not an endorsement and not having it clear eventually means misleading the followers. I asked many influencers about the ethics of the practice from their perspective and it looked a bit different.

For many influencers they presume that their followers know they are posting paid ads, and this assumption is based on how each has defined themselves on their bio. Also many influencers take pride in what they do and they still consider their paid ads as endorsements as they would only do business with brands with certain values that matches theirs. And there is an increasing number of influencers that are clearly mentioning the related business parties and clearly distinguishing between their posts and paid ads.

I like to observe the evolution of the social media and the businesses that it’s creating. Social media is a total new sphere of networking and relationships, a new market place, and I think it’s interesting to see how it solves it’s problem. Today Mark has raised the awareness of this market on his blog, I have put my comments on LinkedIn, and I’m sure there are many others discussing it on Twitter or Instagram. Eventually the market will shape itself and it will define its standards.

Ali Ashkanani
CEO at TABCo Food