I met Essa 10 years ago after posting about his small cookie business back then, Choowy Goowy. Ever since we’ve been really good friends and he’s always an interesting person to talk about food. A week ago he started uploading videos on YouTube with his opinion on various things related to the restaurant and food business in Kuwait, and I watched his latest one which I liked so I decided I’d share it on the blog.
The videos are in Arabic but what I found interesting in the one I’ve linked to is that he talks about targeting the right segment and basically explains why there is a lack of originality in the restaurant scene in Kuwait. His theory is that if you’re opening a restaurant and you decide you want to open something that doesn’t exist already in Kuwait, most likely the reason that something doesn’t exist already is because it doesn’t have a market for it to survive. So people who are opening restaurants look at the market to see what is doing well, what has a large customer base and open something to cater to that audience. Do you open a restaurant for the serious foodie who will drop by your restaurant once every now and then? Or, do you build a business around a customer who will come to your restaurant frequently? Based on the fact that Buffalo Shrimps has become a Kuwaiti staple, it’s pretty clear which direction restaurant owners are taking.
To check out his YouTube channel and subscribe to it, click [Here]